The PR Manager develops media relations, manages content creation, and analyzes performance metrics to enhance brand awareness and public engagement.
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
About The Role
The Marketing Team sets the strategy and creates campaigns to drive sales for all of Avalere's Health's services and products. Charged with building brand awareness, facilitating public engagement, and sales support, it blends the science side of marketing through predictive/data analytics with the creative side of marketing by promoting content that captures attention.
The Public Relations Manager plays a key role on the team by conducting media outreach, responding to incoming requests, and identifying creative strategies for building brand awareness and demonstrating our expertise to new audiences
What You'll Do
- Field and respond to inbound media inquiries
- Regularly pitch new content to digital publications that leverages Avalere Health public-facing materials and healthcare expertise
- Establish and maintain relationships with relevant national and trade press, and help Avalere Health subject matter experts build relationships
- Train Avalere’s subject matter experts on interacting with the media and collaborate with them to prepare for interviews
- Monitor targeted publications to identify opportunities to feature Avalere Health capabilities and expertise, announce senior hires, or publicize events and publications
- Collaborate with sales team to identify new audiences and determine the best ways to reach them
- Manage paid and organic social media, including maintaining a calendar of upcoming posts as well as drafting, posting, monitoring, and engaging with content on LinkedIn, Twitter, and Glassdoor
- Write copy for bylined articles, conference speaking submissions, paid advertising promotions, web pages, marketing emails, and internal communications
- Analyze and report on key performance indicators related to media placements, pending coverage, and social media engagement
About You
- Bachelor’s degree in marketing, communication, public relations, health policy, public policy, public health, or related discipline
- Demonstrated interest in healthcare, health policy, and/or the life sciences industry
- 5-8 years of experience in public relations, media relations, or a similar marketing role
- Strong writing skills and experience writing in multiple formats (e.g., articles, press releases, social media posts, emails)
- Dedication to a high-quality work product
- Strong organizational skills and ability to multitask
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
Top Skills
Content Marketing
Data Analytics
Digital Publications
Social Media Management
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