PR and Communications Manager

About the Role:

We are seeking a PR & Communications Manager with a strong media network, impeccable storytelling skills, and proven ability to secure meaningful coverage. This role requires a mix of creativity and accountability: the ability to craft stories that resonate while also tracking, analyzing, and proving ROI across all communications efforts.

The ideal candidate will be an expert in PR and media communications who thrives on both the art of storytelling and the science of analytics. They’ll own press and influencer communications, partnership development, affiliate program leadership, and thought leadership initiatives for the executive team.

What You’ll Be Doing:

Media Relations & Press

• • Build and maintain strong relationships with editors, journalists, and media partners across lifestyle, parenting, design, and business outlets.
  • Proactively pitch brand and product stories, securing ongoing coverage across print and digital (including roundups & best of lists)
  • Write and distribute press releases, media alerts, and pitches with a strong brand voice and creative angles.
  • Manage press inquiries and coordinate interviews, quotes, and commentary.

Creative Storytelling & Brand Building

• • Develop and execute PR campaigns that highlight brand purpose, innovation, and cultural relevance.
  • Identify opportunities for unique, high-impact storytelling across earned, owned, and shared channels.
  • Collaborate with Marketing on events, collaborations, and partnerships that drive buzz. 

Influencer & Partnership Management

• • Act as the point of contact for inbound influencer and partnership requests.
  • Manage product seeding, tracking, and ROI reporting for influencer outreach.
  • Develop new influencer, celebrity, and partnership collaborations aligned with brand strategy.

Affiliate Program Development

• • Spearhead the launch and management of an affiliate marketing program.
  • Identify and onboard affiliate partners, optimizing performance and reporting results.

Analytics, Reporting & ROI

• • Track and analyze PR and influencer campaign performance using KPIs such as impressions, SOV, traffic, sentiment, earned media value (TMV), and conversions.
  • Develop monthly and quarterly reports to demonstrate ROI of PR and communications initiatives.
  • Translate data into actionable insights for leadership and cross-functional teams.
  • Continuously optimize outreach strategies based on analytics and benchmarks.

Executive Thought Leadership

• • Develop a proactive thought leadership program for Million Dollar Baby Co.’s executives, securing opportunities for bylines, op-eds, speaking engagements, and industry panels.
  • Draft articles, commentary, and Q&As that position leadership as experts in parenting, design, retail, and business innovation.
  • Partner with executives to ensure their voice and perspective are authentically

Cross-Functional Collaboration

• • Work with Creative, Social, Brand, and Sales teams to align messaging and maximize amplification of PR moments.
  • Provide leadership with regular updates on communications performance and opportunities.

What You Bring to the Table:

• 6+ years of experience in PR, Communications (agency or in-house).
• Strong, established relationships with editors, journalists, and media contacts in lifestyle, parenting, and design categories.
• Proven success securing meaningful media placements across multiple platforms.
• Exceptional writing skills with experience drafting press releases, bylines, op-eds, and executive messaging.
• Skilled in influencer management, product gifting, and partnerships.
• Familiarity with affiliate program setup and management.
• Strong analytical skills with experience tracking impressions, TMV, conversions, and ROI.
• Proficiency with PR and analytics tools (e.g., Cision, Aspire, Google Analytics, affiliate platforms).
• Highly organized, proactive, and able to juggle multiple priorities in a fast-paced environment.