About Million Dollar Baby Co.
Million Dollar Baby Co. started in 1990 and is proudly family-owned and operated in Los Angeles. Since then, MDB has grown to 7 distinct brands of children’s furnishings ranging in style, aesthetic, and price, while carrying some of the industry’s most eco-conscious and award-winning designs. We can be found in retailers like Target and Amazon, and specialty retailers like Pottery Barn Kids and Crate & Barrel.
Under the Million Dollar Baby Co. parent company are our family of brands: Babyletto, daVinci, Nursery Works, and Namesake. We’re proud to offer the most Greenguard Gold–certified cribs on the market and to use FSC-certified sustainable wood across our brands whenever possible. We’ve also pioneered Styrofoam-free packaging for several of our best-selling collections — an innovation that reduces waste while protecting our products during shipment.
At Million Dollar Baby Co., our team members are our #1 priority, and we partner with exceptional partners and retailers around the world who share our core values:
• Treat Your Team Like Family — lead with respect, gratitude, empathy, and kindness.
• Make an Impact, Drive Results — focus on meaningful work that moves families forward.
• Deliver a “Wow” Customer Experience Every Time — every detail matters.
• Strive for Continuous Improvement & Learning — keep growing, keep getting better.
• Cultivate Quality Conversations — communicate honestly and thoughtfully to build trust.
Over the years, our commitment to people, innovation, and a positive workplace culture has earned us five consecutive “Best Place to Work” awards, one of the best workplaces by “Built in LA”, a 4.6 rating on Glassdoor, and 13 years on the Inc. 5000 Fastest Growing Companies list — recognitions that reflect the heart of who we are and the community we’re proud to build. We’d love to talk to you!
About the Role:
The Assistant Manager, Social Media, helps shape the voice and visual identity of Million Dollar Baby Co.’s family of brands across social channels. This role is perfect for someone who lives and breathes culture, design, and storytelling - someone who’s just as passionate about analytics as they are about aesthetics.
You’ll oversee and support day-to-day content planning & community engagement across all channels. You’ll work closely with our creative, brand, partnership, and growth teams to bring each brand’s story to life in an authentic, scroll-stopping way.
What You’ll Be Doing:
- Assist in developing monthly and seasonal content calendars for each brand, ensuring alignment with campaign launches and cultural moments.
- Collaborate with Creative, Brand, Partnerships, and Growth teams to concept and execute social-first content.
- Oversee daily posting and community engagement, maintaining a consistent brand tone and aesthetic.
- Utilize a social platform to track performance and uncover insights that guide creative direction and engagement strategy.
- Stay ahead of platform trends and emerging formats (Reels, TikTok, Reddit, etc.) to inform strategy.
- Guide and mentor a social media team.
What You Bring to the Table:
- 4-6 years of social media or digital marketing experience, ideally in lifestyle, design, or consumer brands.
- Experience working with a social media platform – we use Dash Social.
- Proven experience growing brand presence through storytelling, community, and culture.
- Deep understanding of social platforms and how to tailor storytelling for each.
- Creative, resourceful, and organized - able to pivot quickly and collaborate cross-functionally.
- Strong visual sense with an eye for design, typography, and tone.
- Passionate about modern parenthood, design, and digital storytelling.
Our Benefits:
- 100% of your health, dental and vision insurance monthly premiums paid by us!
- Flexible PTO because we respect the need for work/life harmony
- Company matching 401(k)
- Vacation reimbursement and wellness and enrichment subsidy programs
- Tuition reimbursement
- Matching charitable donations to the nonprofit organization of your choice
- Company-wide monthly celebrations - lunch is on us!
- Dog-friendly workplace, yes! You can bring your best friend to work
- Free MDB Co. swag + generous employee discount on products
At Million Dollar Baby Co., we’re passionate about diversity and welcome applicants from all backgrounds. Our diversity, inclusion and equity committee (DIEC) strives to break barriers for minority communities, help educate the company on pertinent topics, and work to ensure equal opportunities for existing and potential employees. Since its formation in 2020, our committee has focused on multiple areas, some include hiring, community involvement and continuous learning about Diversity, Inclusion and Equity.
Million Dollar Baby Company is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and/or recruitment process.
Top Skills
Million Dollar Baby Co. Pico Rivera, California, USA Office
Pico Rivera is easy to get to, accessible to major freeways, and 15 minutes from downtown LA.
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