Partner Lead, Rippl Ecosystem

About Cardlytics + Bridg
Cardlytics (NASDAQ: CDLX) is the industry-leading purchase intelligence and incentives platform. We make commerce smarter and more rewarding for everyone by helping businesses attract, understand, and incentivize consumers through their banks’ digital reward programs. Remember that time you got cash back on a cup of coffee through your banking app? That was us! 

Bridg, a division of Cardlytics, is an enterprise data and audience platform that powers the growth of Retail Media. Using our exclusive offline identity resolution capabilities along with clients’ point of sale (POS) data, we help Retailers significantly expand their 1st party data (identifying unknown customers and enriching the understanding of loyalty members), ensure reporting transparency, and create new monetization opportunities working with their Consumer Packaged Goods (CPG) partners. CPG brands and advertisers in turn gain access to verified shopper data across loyalty & non-loyalty customers that powers advanced insights, precision targeting, and closed loop measurement. Join us at the cutting edge as we transform how companies connect with their customers through data.

About the Position

Rippl is the largest consortium of regional grocer and convenience store shopper data in the country. Using Bridg’s exclusive identity resolution capabilities, Rippl goes beyond loyalty cards and consumer panels to provide advertisers with access to a nationwide footprint of 140 million deterministic purchasers. Advertisers leverage SKU-level purchase data and hundreds of enriching attributes to enhance shopper intelligence, activate customizable audiences and drive closed loop measurement.

Bridg is looking for a Partner Lead reporting to the Chief Revenue Officer. As the Partner Lead you’ll work to ensure successful monetization of Rippl retailer partner data assets and enhanced consumption of Bridg services – enabled by providing thought leadership, strategic guidance and day to day engagement with partner senior leaders, you will contribute to business growth in a fast paced and collaborative atmosphere as a valued member of the Bridg team. 

Responsibilities

Partner Relationship Ownership

• Act as the day-to-day liaison for assigned regional retailer partners within Rippl

• Build trusted relationships with key stakeholders on the partner side (marketing, media, data, loyalty)

• Align on business objectives, expectations, and revenue share roadmap

• QBRs/Rippl Partner Advisory Board

Rippl Monetization Strategy

• Educate partners on Rippl’s monetization levers: audience sales, managed services, and data licensing

• Collaborate on retail media strategy, campaign readiness, and audience packaging

• Identify new opportunities for the partner to generate incremental revenue from their data

Platform Upsell & IDR Revenue

• Identify when partners are strong candidates for platform access, analytics services, or IDR usage

• Collaborate with Sales to position and sell Rippl platform capabilities (transitioning partners into customers when appropriate)

• Support scoping, storytelling, and solution alignment with internal teams

Ecosystem Enablement & Data Health Advocacy

• Work cross-functionally with CS, Solutions Engineering, and Analytics to ensure successful data onboarding and activation

• Proactively flag gaps in partner data that may impact match rates, audience scale, or measurement

• Advocate for data completeness, stability, and enrichment to unlock partner performance

Internal Partnership

• Represent the voice of the partner internally across Product, Marketing, Sales, and CS

• Share success stories, barriers, and commercial feedback to help evolve the Rippl go-to-market motion

• Help define what “high-performing” partners look like across monetization, usability, and activation metrics

Minimum Qualifications

• Minimum 8 years working in sales, business development or operations within retail media or ad tech field

• Deep understanding of the retail media ecosystem — a major plus if you have experience working on retailer-advertiser collaboration (merchant, marketing, media, data)

• Extensive experience with digital advertising – within a retailer and/or CPG/Brand

• Experience with identity resolution solutions is a major plus

• Strategic thinking with a bias for action: proactive, entrepreneurial mindset and ability to innovate 

• Demonstrated ability to influence decisions at the highest levels and find common ground and align stakeholders and teams with conflicting agendas

• Excellent communication and presentation abilities

• Thrives under pressure in a fast-paced environment, prioritizing and focusing on the most important work

Technical Environment

We primarily use macOS and Google Workspace (Docs, Sheets, Slides). While our preferred platform is macOS, we support both macOS and Windows. Familiarity with or willingness to work within this environment is required.

Core Values

Our shared values are the driving force behind everything we do. Across all roles, we are looking for teammates who embody these values:

• Customer and partner first

• Act with urgency and focus

• Integrity with our partners and data

• Accountability even when challenged

• Empowerment over hierarchy

• Growth over comfort

Benefits and Perks

• Flexible paid time off plus company holidays 

• Medical, dental, and vision insurance begins on your first day

• 401(k) retirement plan with company match, plan also includes a student loan debt repayment option

• Employee Stock Purchase Plan

• Educational assistance for continuing education 

• Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!) 

• Complimentary Calm app subscriptions to support employee mental health

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As an equal opportunity employer, Cardlytics is committed to diversity, equity, and inclusion. Our people bring our products and organization to life, and every unique perspective makes us better. If you can do the job and you’re excited about growing with us as we scale our best-in-class advertising platform, we’d love to hear from you. If you need accommodation in the recruiting process due to a disability, please email [email protected] or inform your recruiter.