Drives partner-focused demand generation and outbound prospecting to grow awareness, qualified pipeline, and revenue. Collaborates with sales, partner marketing, product, and marketing operations on messaging, campaigns, vendor programs, co-op funding, and go-to-market execution. Manages email sequences, tracks activities and lead progression in CRM systems, analyzes campaign performance, supports events and webinars, and meets appointment and revenue targets for cloud consulting services.
The Partner Demand Specialist is responsible for driving demand generation initiatives in collaboration with strategic partners to increase awareness, pipeline growth, and revenue impact. This role works cross-functionally with Partner Marketing, Sales, Product, and Marketing Operations to execute integrated campaigns, translate insights into compelling narratives, and optimize performance across channels.
Responsibilities
- Collaborate with sales and partner marketing to refine messaging, improve conversion rates, and elevate lead quality.
- Engage with partner channel teams to facilitate warm leads and generate competitive advantage via targeted outreach.
- Coordinate with vendor channel managers to align on quarterly targets, funding opportunities, training needs, and programs.
- Support go-to-market execution by helping sales and partner marketing leverage vendor programs, incentives, and co-op funds to accelerate deals.
- Prioritize quality over quantity, ensuring demand efforts drive meaningful pipeline impact.
- Conduct outbound prospecting activities to identify potential customers for our cloud consulting services that may include Microsoft, Cisco, and Pure Storage.
- Use our CRM and other sales tools to document and track prospecting activities, lead qualifications, and progress through the sales funnel.
- Achieve and exceed monthly and quarterly targets for qualified appointments and revenue generated from those appointments.
- Build and manage outbound email campaigns, sequences, and cadences to increase sales efficiency and effectiveness.
Required Knowledge, Skills, and Abilities
- Bachelor’s degree in marketing, Business, Communications, or a related field
- 3 – 5 years of experience in demand generation, partner marketing, channel marketing, or campaign management.
- Experience working cross-functionally with Sales, Product, and Marketing teams.
- Strong analytical skills with the ability to interpret campaign performance and optimize results.
- Excellent project management, communication, and organizational skills.
- Ability to review and provide input on campaign creative, content, and messaging to ensure brand alignment.
- Strong focus on efficiency, quality, and adherence to brand and project standards.
- Comfortable managing changing priorities, new technologies, and evolving marketing strategies.
- Experience with Cisco and Microsoft technologies.
- Familiarity with planning, executing, and promoting events, webinars, or trade shows as part of campaigns
Benefits
You'll love working at NRI not just for the usual benefits, but for our environment and culture!
You'll work with a great group of people in a highly collaborative team and results oriented atmosphere.
You'll have the opportunity to work in a dynamic and extremely positive environment where there is always the opportunity to challenge your skills and really move the needle.
You’ll work with large, sophisticated, and progressive clients throughout North America.
We provide a comprehensive benefits program including: Health, Vision, and Dental Insurance, Life Insurance, Health/Dependent Care Flexible Spending, 401(k) Plan, Short-Term and Long-Term Disability Coverage, Generous Vacation and Flex Time Off Programs, Company Paid Holidays, and Training and Development Opportunities.
Notices
The above description is intended to describe the general nature and level of work performed by individuals assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, or experience required of individuals in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.
NRI North America is proud to be an Equal Opportunity/Affirmative Action employer.
NRI North America will accept applications on an ongoing basis.
NRI North America will consider qualified candidates with criminal histories in a manner consistent with The Los Angeles Fair Chance Initiative for Hiring Ordinance.
If you require reasonable accommodation in completing an application, interviewing, or otherwise
Similar Jobs
Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Lead functional safety consulting for vehicle, autonomous systems, industrial automation, battery, and energy storage programs. Develop safety concepts, requirements, safety cases, hazard analyses, and hardware and software safety work products. Perform FMEA, FMEDA, FTA, STPA, and DFA assessments while ensuring compliance with functional safety standards. Lead workshops, training, client reviews, technical assessments, and confirmation measures. Support business development through statements of work, estimates, proposals, and industry representation. Occasional travel to client sites may be required.
Top Skills:
DfaFmeaFmedaFtaHaraIec 61508Iec/En 62061Iso 13849Iso 21448Iso 26262Iso 61511StpaUl 4600
Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Leads automotive and embedded-systems cybersecurity consulting engagements, developing ISO/SAE 21434 and ISO 24089 processes, templates, risk analyses, cybersecurity concepts, verification documents, and assessment reports. Guides clients in secure software design, coding, testing, and compliance with UN Regulations 155 and 156. Responsibilities also include client program leadership, proposals and business development, standards participation, technical guidance, and occasional travel to client sites.
Top Skills:
Aspice For CybersecurityCybersecurity Management Systems (Csms)Cybersecurity Resilience Act (Cra)Dynamic Application Security Testing (Dast)Embedded SystemsFuzz TestingIso 21448 (Sotif)Iso 24089Iso 26262Iso 27001Iso/Sae 21434Network SegmentationNist Cybersecurity FrameworkOwaspPenetration TestingSecure BootSoftware Update Management Systems (Sums)Static Application Security Testing (Sast)Un Regulations No. 155 And 156Vulnerability Scanning
.png)
eCommerce • Fintech • Hardware • Payments • Software • Financial Services
Own and grow Square’s Detroit territory through field-based prospecting, business visits, live product demonstrations, consultative selling, and full-cycle deal closing. Build pipeline through cold outreach, networking, events, referrals, and partnerships; develop relationships with local businesses; support onboarding; maintain Salesforce activity and forecasts; and consistently exceed sales quotas across Square’s software, hardware, and financial services products.
Top Skills:
Payment Processing TechnologySalesforceSquare
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
