Paid Media Manager

YPM, Inc. is looking to add an exceptionally talented and experienced Paid Media Manager to join our Digital media team. The ideal candidate will have extensive hands-on experience successfully managing and growing digital campaigns on both Google and Microsoft (Bing) Ads across all campaign types including Search, Display, Performance Max, Local Service Ads, Demand Gen and YouTube Ads. Beyond hands-on campaign management, this position will also be expected to train and mentor junior PPC/SEM managers on the Digital team.

This is a great opportunity for someone who is highly organized, proactive, reliable and career-minded to join a dynamic and talented team. A competitive salary and full benefits package are offered.
 

Key Duties/Responsibilities include but not limited to the following:

• Build, launch, manage and optimize across multiple paid digital channels / search engine platforms media plans (Google, Bing, etc.) in varying verticals.
• Develop and maintain strong, key relationships with clients/brands; communicate with clients and respective Google reps on strategic direction of PPC campaign initiatives, identifying key findings and recommendations.
• Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI, and goals.
• Actively test and analyze keywords, bid management, ad copy, & landing pages.
• Adjust all campaigns to align with approved client budgets (monthly and annually).
• Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting.
• Conduct regular competitor research to analyze and gather insights that can improve assigned campaigns and conversion flows.
• Keep abreast of search engine and PPC industry trends, developments and best practices.
• Maintain a consistent weekly work schedule and proper communication protocols with management given the demands of clients dispersed across multiple time zones.
   

Desired Skills & Experience:

• Bachelor’s degree desired or equivalent work experience.
• 4+ years of recent SEM/PPC campaign management, online marketing or comparable digital experience.
• Experience working with large scale and complex brand campaigns.
• Experience managing campaigns via Google Ads Editor (bulk editing)
• Experience with analytics / tracking tools: Google Analytics (Universal & GA4), SEMRush, Google Tag Manager.
• Experience with bid management and reporting tools.
• Strong communication skills with the ability to clearly and effectively articulate thoughts and points across all client & internal management levels.
• Knowledge of digital marketing buying / best practices (PPC, Display, Creative and Landing Page Optimization, etc.).
• Experience optimizing landing pages and performing A/B and multivariate testing.
• Great attention to detail and a commitment to data integrity.
• Strong ability to multi-task, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment.
• Ability to work both independently and as part of a team in a professional business environment.
• Proficient/Advanced computer skills in Microsoft Office Suite (Word, Excel, PowerPoint & Outlook).
• Bing Ads Accredited Professional (Preferred).
• Google Search Certified (Preferred).
• Google Analytics Certified a plus.
• Moderate Proficiency in Google Tag Manager a plus.
• Experience with Call tracking integration a plus (i.e. CallRail, Invoca, CallTrackingMetrics)
• Experience managing 3rd Party Programmatic Display programs (Preferred).