Vice President of Retail
Who We Are:
Reformation is a fast-growing company that proves fast fashion and sustainability can coexist. With both our HQ and our own factory based in Los Angeles, we combine stylish, vintage-inspired designs with sustainable practices. We release limited-edition collections every week on our website and in our 20 brick and mortar stores.
We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.
Vice President of Retail
Reformation is looking for a strategic, results-oriented, people-focused, leader to oversee and grow the retail function. Obsessed with creating a unique interaction between our employees, customers, and the Reformation brand, they will lead and direct all efforts required to achieve all Retail channel goals.
Reformation currently has 18 stores across the US, 1 in Canada, and 1 in the UK. Retail is a significant focus for future company growth.
What You’ll Do:
PEOPLE & CULTURE
- Display a dedicated approach to motivate, develop and retain talent
- Strategically position talent for future growth and expansion; build clear professional development plans and opportunities
- Lead a growing retail team and fosters a people first, success-oriented, accountable environment
- Oversee training and development of retail team members directly and indirectly managed and makes effective staffing decisions.
- Promote diversity in the workplace and ensure recruiting and development strategies attract and grow a diverse pool of candidates.
- Coach and develop direct and indirect reports. Empower team members with accountability and ownership.
- Build, drive, and protect a rewarding and engaging culture where an appreciation for tradition is balanced with a passion for continuous improvement. Drive our values that reward, promote, and encourage high performance while ensuring we always do the right thing for our people.
- Encourage a high level of trust and transparency across all levels and functions.
- Build stronger connection between corporate and store teams through improved communications and feedback channels
- Work closely with the field team to ensure productive and positive working environments across all locations
Represent the needs and interests of the retail team and business at corporate and in the Leadership setting when making company decisions
CUSTOMER EXPERIENCE
- Create a consistent in-store experience for customers across the retail field; Work with field leaders to ensure store experience meets expectations
- Identify future customer opportunities by understanding product and service requirements
- Roll-out new store technologies that improve the customer experience with cross-functional teams
OPERATIONS
- Work with Retail Ops team to ensure operations and logistics activities support in-store performance
- Oversee all new store opens with cross-functional coordination and teamwide communication
- Work with Retail Ops team to build and uphold seamless store operational procedures
- Control channel expenses and maintain budgets on a monthly and annual basis
SALES GENERATION & BUSINESS GROWTH
- Own and manage the retail P&L across all locations
- Deliver weekly business reports that offer fact-based summaries of performance and facilitate decision-making; Understand key performance indicators and correlating behaviors to impact each driver
- Build business cases to support all new business ideas and retail extension opportunities
- Support the new store expansion process with real estate development and market analysis
Who You Are:
- You are super smart with strong analytical and problem solving skills
- Inspired by the evolution of the Retail experience
- Adaptable and able to seamlessly lead through change
- Able to execute strategies quickly and effectively
- Strong sense of accountability and ownership
- Clear and concise communicator
What You’ll Need:
- Ability to travel up to 50% of the time across the US
Benefits & Perks:
- Health, vision, and dental insurance for eligible employees
- Unlimited vacation and sick, paid holidays & volunteer time-off for eligible employees
- Mission based company + casual and entrepreneurial work environment
- Clothing discount, dog-friendly office, company events + parties and much more
To Apply:
Please submit your resume and a short cover letter telling us about yourself and why you are a great fit for Reformation!
The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status
Some light reading - Forbes, Eco-Age, Fast Company