Seniority Level: Senior 

Location: Long Beach, CA or US Remote 

About the role and You:

The CRM Senior Marketing Manager plays an important role at Zwift. This person is a motivated strategic problem solver with a consistent track record of working within a sophisticated and sometimes ambiguous environment to create bold visions and successful strategically led frameworks informed by data. This person has expertise in setting business critical metrics, loyalty and membership, experience in retail/ecommerce, strategy, and a passion for industry defining customer experiences. We need someone with a proven track record of influencing high-performing teams in fast paced and complex environments, and a desire to be at the center of a massive transformation of Zwift’s digital and direct capabilities. We are also looking for someone who has an understanding of behavioral economics, consumer psychology, and the current and emerging landscape of membership. Experience driving ubiquitous programs that operate at scale will also be important to this role. Having an understanding of digital product capabilities needed to enable Growth is key.

What you'll do:

You will create and evolve the overall Growth strategy and how we activate against it to serve Zwifters globally. This includes developing strategies to manage the Zwift Lifecycle, establishing capability investment roadmaps to activate, developing Growth plans, and expanding the proposition to serve Zwifters in a cross-channel strategy.

• Create and evolve the overall Growth strategy and how we activate against it to serve Zwifters globally
• Develop strategies to run the Zwift Lifecycle, establishing capability investment roadmaps to activate, developing Growth plans, and expanding the proposition to serve Zwifters in a cross-channel approach.
• Drive engagement and retention strategies by identifying/analyzing customer segments and collecting insights based on past behavioral data
• Lead campaign ideation and concept development against Zwift’s growth strategies and key initiatives
• Identify opportunities at key beats along the customer lifecycle that maximize engagement yet still feel authentic to our health and happiness mission
• Collaborate cross-functionally to create CRM programs for both free members and subscribers. 
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability
• Study competitor lifecycle programs and loyalty tactics and present your findings/recommendations to the team

What you'll have:

• 3-5 years related experience in mobile marketing/advertising, ideally in a subscription business. 
• Experience utilizing a CRM platform to build and track campaign performance. HTML proficiency is a plus. 
• Demonstrable knowledge of best practices and orchestration across different channels, including email, push notifications, and in-app modals.
• Strong background in customer conversion, re-engagement and retention strategies. 
• Experience analyzing marketing campaigns, running A/B tests, and providing meaningful insights/recommendations for next steps.
• Willingness to approach projects with a can-do attitude and create processes where there isn’t one.