Director, International Growth Strategy
Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of over 20 health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employee-owners are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives.
Our A-players are results-driven creative thinkers who like to move fast, get the job done, and have fun doing it. If you love to roll up your sleeves, take on exciting new challenges every day, and drive massive growth… You should definitely keep reading.
We’re Looking For A: Director, International Growth Strategy who will own our sales growth into current and new international markets to increase revenue to be in excess of $100M by 2023. Work closely with regulatory and marketing teams for product approvals as well as localize and optimize our sales funnels for international growth. Ensure international growth is legally compliant in all aspects (GDPR, etc.) and minimize risk by adhering to each countries’ individual food and drug regulations and other legal requirements. This position will play a pivotal role in shaping both product strategy and business decisions through research, data analysis, cross-functional partnerships, and strong go-to-market programs. Will be responsible for driving the quantitative and qualitative analysis needed to support key international growth initiatives Will lead with a test and learn the mindset and strategically manage overall marketing plans and execution in partnership with product, business, and marketing teams.
Location: Woodland Hills, CA or Remote
What You’ll Be Doing:
- Partner with Product Marketing, Quality & Regulatory teams to prioritize ingredient/product approvals based on sales growth opportunity, drive such approvals using cross functional resources.
- Own international sales performance (spend and ROI) by collaborating with the relevant marketing teams.
- Own international business metrics and collaborate with other departments to make the relevant business decisions (fulfillment, return rates, shipping costs, customer service, including messaging, and customer experience).
- Oversee market research by monitoring competitors through Business Intelligence tools and maintain up-to-date knowledge of the global market for the product area
- Collaborate with the Digital Acquisition Managers to optimize our sales funnels to improve CVR and customer experience for the given international market. (For example localizing cart currencies).
- If appropriate, identify and pursue new international markets beyond the countries we are currently running
- Prepare and present recommendations, reports and action plans based on data to senior executives.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- A highly analytical mindset with an ROI-focused approach to marketing investment.
- Ability to operate in a fast-paced and demanding environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact.
- Highly motivated with an entrepreneurial spirit; able to build strong internal relationships, and consensus and alignment on critical initiatives.
- Able to pivot readily and react to real-time data
- Able to interpret test results to make data-driven decisions
- Ability to multi-task and work well within a dynamic, fast-paced organization
- Exceptional communication skills
- Exceptional skills with spreadsheets and data crunching
- A strong drive for results
- Unimpeachable integrity
- 7-10 years consumer product marketing experience.
- Deep expertise managing conversion focused direct to consumer advertising, with at least 4 years of international business experience, preferably in Canada, UK or Australia.
- 2+ years leading/building small/medium sized teams.
- Bachelor’s degree in Marketing, Communications, Advertising or other relevant field
Our Hiring Practices: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you require extra accommodations during the interview process, please reach out to our Talent Acquisition team at [email protected].
Just So You Know: The preceding job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Golden Hippo recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Golden Hippo may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
