OUTER'S MISSION 

Outer is a venture-backed startup based in Santa Monica, California on a mission to get people outside and inspire healthier, happier, and more fulfilling lives by creating innovative outdoor furniture.

THE ROLE

The Director, Ecommerce role is a unique opportunity to create and grow a category-defining brand that comes alive through our e-commerce channel. You will have a chance to make a direct impact on conversion, funnel efficiency, product storytelling, and brand experience. Reporting to the VP of Marketing, the successful person in this role will build and optimize a cutting-edge, high-performing shopping experience that is both exciting to the modern consumer and also drives engagement and revenue.

This role will leverage quantitative and qualitative data, including site analytics, user data, and predictive analytics to inform CRO, SEO, site merchandising and web content strategies. This role will deliver insights and business recommendations to key stakeholders on the Engineering and Product teams to drive growth and optimization.

Given the stage of Outer and the ever-evolving business strategy and needs of the company, this role will change over time. New and exciting opportunities arise every day and the person in this role will embrace and be motivated by that flexibility.

WHAT YOU'LL BE DOING

• Develop an e-commerce strategy to support the goals of improving conversion and the shopping experience for consumers
• Set e-commerce OKRs and KPIs, and define differentiators, attributes, and pillars that support company-wide goals
• Conversion Rate Optimization: Increase the percentage of conversions on our website (desktop and mobile experiences) including but not limited to: Session>Purchase, Session>Lead, Session>A2C, A2C>Purchase
• Search Engine Optimization: improve the quality and quantity of website traffic to liveouter.com from search engines, primarily Google
• Work with an external agency and internal stakeholders to implement technical requirements as well as produce onsite content to support organic growth efforts
• Site Merchandising: Display and prioritize products on liveouter.com with the goal of increasing sales
• Analyze online KPIs/performance metrics to identify customer behavior and optimize online store experience
• Product exposure and placement Content mix
• Monitor customer site searches, page analytics, and funnel flow to ensure relevancy of search results, taxonomy, and navigation
• Create and maintain product categories and establish bundling and up-sell strategies to increase AOV
• Maintain the quality and integrity of the website through pre/post-launch testing of new products, features and on-site promotions
• This role will take responsibility and ownership for the e-commerce experience at large and all site-related initiatives. 
• Present deep-dive analysis on consumer behavior and new features to executive team and Product team, including UX/UI designers
• Manage the legal and compliance aspects of Outer's eCommerce experience--Website accessibility
• Drive outcomes for customer subsets such as Trade and Commercial customers
• Assistance with internationalization and localization efforts
• Outer is looking to develop a nationally-recognized brand that is known for innovation, quality, community, and specifically for redefining material science for consumer goods; this should be communicated through the e-commerce experience. 

EXPECTED RESULTS

• Improve Session>Purchase CVR
• Deliver site merchandising and online feature strategy to Product Team that improves the shopping experience based on data analyses
• Partner with acquisition to create 360 stories that span organic and paid channels
• Manage others well and exhibit authentic leadership; manage expectations with key stakeholders and executive team
• Help hire A-players for the team: Source, select, and sell A-players to join the company

WHAT YOU’LL BRING ON DAY 1

• 8-12 years of experience Successful track-record in building direct-to-consumer or consumer-facing-retailer businesses
• Experience driving cross-functional collaboration between marketing, product, engineering, sales, and operations
• Deep experience using modern data tools (e.g. Amplitude, FullStory, Google Analytics, Looker, etc.)
• A deep understanding of modern eCommerce technologies including but not limited to: Shopify, Headless eCommerce, Content Management Systems (e.g. Contentful)

Skills, requirements, and abilities

• Thought leadership: Is a thought leader about e-commerce. Communicates effectively. 
• Strong general management and leadership skills; ability to grow and manage a team and work well cross-functionally. 
• Highly analytical, data-driven and understands how to optimize commercial and marketing levers to deliver upon overall company goals and metrics
• Strategic Thinking / Visioning: Able to see and communicate the big picture in an inspiring way. Determines opportunities and threats through comprehensive analysis of current and future trends
• Creativity and Innovation: Generates new and innovative approaches to problems. Generates new and innovative campaign ideas that define the brand.
• Persuasion and Enthusiasm: Able to convince others to pursue a course of action. Exhibits a passion and excitement for the work that inspires others. 
• Managing Stakeholders and Self: Understands the difference between fault and responsibility. Focuses on what's pragmatic over what's ideal.
• Organization and Planning: Plans, organizes, schedules in an efficient, productive manner. Focuses on key priorities. Communicates them to the team.

WHAT WE VALUE

• Benevolence--we seek to do good for everyone in our orbit: our customers, our teammates, our vendors, our community, our planet.
• Collaboration--we acknowledge each other's humanness and are each other’s biggest advocates, cheerleaders, and caretakers
• Action--we value progress over process and have the courage to challenge the status quo
• Curiosity--we are lifelong learners and seek to understand before being understood

If you don’t meet 100% of these requirements but are certain you would do a great job on Day 1, please consider applying anyway!

ABOUT OUTER

Outer started by creating the perfect outdoor sofa: beautiful, durable, comfortable, and innovative. We also invented a new model for retail because we believe that the furniture buying experience can be much better than stale, traditional showrooms with four walls, fluorescent lighting, and pushy salespeople. Our Neighborhood Showroom platform that turns our customers' backyards into our physical showrooms where our customers can see, touch and feel our products in a real backyard alongside a real customer (think: Airbnb meets retail).

WHAT WE PROVIDE IN RETURN 

Outer provides a robust total rewards package, including competitive compensation packages, unlimited PTO, medical & wellness plans, 401(k) contributions, life insurance, and more.

Outer is an equal opportunity employer, and we value diverse voices, backgrounds, and perspectives on our team. We don’t discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.