Ad Operations Manager
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $30 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!
GoodRx is looking for an experienced and highly motivated Ad Operations Manager to join a small fast-moving team focused on delivering advertising products to pharmaceutical manufacturer partners on GoodRx.com. With multiple advertising products spread across numerous pages and serving dozens of clients, the ideal candidate will be highly organized with a strict adherence to process. They will be detail-oriented and play a key role in helping this small team deliver value to both clients and patients. They will work closely with the account managers and many other internal stakeholders and report to the Sn Manager of Finance and Operations, Manufacturer Solutions.
Responsibilities:
- Deliver (launch) ads placements sold to pharmaceutical manufacturers and their ad agencies.
- Complete quality assurance and testing of creative assets to ensure proper functionality.
- Communicate with vendors to ensure the proper set-up and deployment of campaigns.
- Liaise with the digital account team to ensure accurate reporting, optimization and fulfillment of campaign delivery.
- Perform reconciliations between 1st party and 3rd party ad delivery.
- Provide recommendations and solutions to quickly resolve technical issues.
- Troubleshoot ad placements - Technical acumen that will allow you to work with engineers and product managers to ensure ads and integration are delivered on time and to spec.
- Manage remnant ad inventory with their party partners.
- Launch banner ads, as well as more complicated advertising integrations such as iCoupons, Patient Navigators and Sponsored Listings.
- The ideal candidate will not shy away from heavy lifting: when a piano needs to be moved, they do not go and lift up the piano bench.
- Work with Finance to support internal and external audits and provide evidence for campaigns that were set live and proof that we delivered to contract.
- Support Client Reporting, as needed.
Skills and Qualifications:
- Must have at least 4 years of Ad Ops experience.
- Deep familiarity with Google Ad Manager, Java Script Tags, Ad inventory Management, Familiarity with Google Analytics, Confluent, Looker, SaleForce and/or an ability to learn new software platforms quickly.
- Experience with KPIs and Metrics associated with the performance of ad campaigns.
- Have the capability to comb through advertising data, think about it critically, and provide it to Account Managers and Sales Reps in support of prospecting and closed deals.
- Familiarity with third party tracking and monitoring tags, rich media vendors and order management systems is a plus, including but not limited to, DCM, Sizmek, MOAT, IAS, DoubleVerify, Celtra rich media platform and Operative One etc.
- Able to deliver against multiple simultaneous tasks with excellence.
- Must have an obsession with attention to detail and a proven ability to solve problems
- Experience in the healthcare industry and around helping to ensure patient outcomes is a huge bonus. Health data can be unique and requires special handling. Familiarity with PII and HIPAA is a plus.
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.