Offline Lead

Responsibilities:

 
• Own Open’s offline growth across Los Angeles, NYC, London, Miami, and new markets, creating unforgettable experiences while building playbooks that make them scalable
  
  
• Act as a tastemaker for Open, bringing a sharp point of view on culture, brands, talent, hospitality, wellness, and where we should show up next
  
• Own the partnership pipeline end to end, from prospecting and pitching through negotiation, contracting, activation, and renewal
  
• Build and maintain Open’s ecosystem of brand, creator, community, venue, hospitality, and cultural partners, turning high-fit relationships into meaningful collaborations and long-term growth opportunities
  
• Create and produce community classes, pop-ups, takeovers, off-site experiences, and brand activations that feel distinctly Open
  
• Be Open’s eyes and ears on the ground, staying close to what is happening locally and turning cultural and community insights into programming, partnerships, and new opportunities
  
• Develop grassroots growth programs across street teams, sampling, flyering, ambassadors, and other creative ways to drive awareness, visits, and membership
  
• Own activation execution across production, vendors, staffing, budgets, and guest experience, with a clear path from first interaction to Open membership
  
• Use performance data and market learnings to improve execution, identify what scales, and shape future programming

What drives success for this role:

 
3+ years in events, experiential or field marketing, or community building: ideally in wellness, hospitality, retail, or lifestyle

Design playbooks, media packages, target audience plans, and local adaptation tactics

A track record of producing in-person experiences, on time and on budget

Strong local network across LA’s wellness, creative, and business communities

Calm, resourceful, and hands-on happy to plan the strategy and haul the speakers

Highly organized, with a strong eye for detail and for the guest experience

Clear sense how Open should look, sound, and feel in person

Genuine interest in mindfulness, music, movement and shared experiences

Establish replicable systems for planning and operating events at scale 

Turn partnerships into clear internal narratives: develop the pitch, rationale, opportunity, scope, and why it matters 

What we offer:

• Healthcare (health, dental, vision)

• Flexible PTO

• Access to all Open classes (in person & virtually)

• Autonomy, Ownership, Equity