Leads national group sales across Trailborn’s managed and owned hotel properties. Owns portfolio-wide revenue and market-share targets, develops enterprise relationships, prospects and closes corporate, association, SMERF, and meeting-planner business, and executes property sales strategies. Represents the brand at industry events, supports hotel openings and transitions, provides market intelligence, and collaborates with property and regional teams. Requires extensive hotel sales experience and regular travel to properties, events, and client engagements.
Position Summary:
The National Director of Group Sales is a proactive, hands-on sales role responsible for prospecting and closing group business and establishing enterprise relationships across all Trailborn Managed and Owned assets.
Responsibilities:
Portfolio Sales Performance
- Own portfolio-wide group sales revenue targets, market share growth, and annual sales performance across all Trailborn properties.
Strategic Sales Planning
- Execute hotel-specific sales plans against established budgets, forecasts, and annual performance goals, providing account-level insights, industry trends, and production updates to support the budgeting process.
Business Development & Partnerships
- Develop enterprise relationships through prospecting and soliciting and drive new group business through corporate, association, SMERF, and meeting planner partnerships, while representing Trailborn at industry events and trade shows.
Group Sales & Revenue Optimization
- Maximize group sales production by executing portfolio sales strategies, participating in RevMAX and property sales calls, and supporting successful hotel openings and transitions with strong group business on the books.
Brand Representation & Market Leadership
- Champion the Trailborn brand vision and guest experience in the sales process, maintain market intelligence, and collaborate with property teams, regional leaders, and local partners to drive results.
Qualifications:
- Self-starter who has worked in both branded and non-branded hotels and resorts throughout their career
- Experience with Resort Hotels, Marriott and or Independent is Preferred
- At least 7+ Years in Hotel Sales at a senior level.
- Analytical and Personable by nature.
- Proactive, self-directed hunter who thrives on prospecting and closing new business.
- This role requires regular travel to Trailborn properties, industry events, and client engagements, with flexibility for increased travel during key business periods.
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