Media Manager

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Mattel Media Team is seeking a Media Manager that will be responsible for the strategic planning, execution, measurement, and optimization process for the media of the Vehicles (Hot Wheels, Matchbox, Cars), Action Figures (WWE, Jurassic, Masters of the Universe, Minecraft, Pixar), and Mattel Building Sets business units. 

The ideal candidate is passionate about media strategy, investment, and analytics. You will serve as a trusted media expert, analyzing spend to ensure accountability to business objectives. In this role, you’ll partner with brand and cross-functional teams across Mattel while managing our partner media agency.

What Your Impact Will Be: 

• Lead our partner media agency in all aspects of strategic planning for the Vehicles, Action Figures & Building Sets business units. Oversee media plan creation, assess performance, and drive optimizations to maximize results. Partner with the media agency to deliver media performance improvement.
• Leverage data (including Market Mix Modeling, retail sales, competitive insights, and consumer insights) to inform media strategies and optimizations.
• Collaborate with internal teams to identify and target audience segments
• Partner with global and regional marketing teams to develop strategies that drive business growth
• Work with cross-functional teams to build integrated communication plans - ensuring product and content plans align to engage consumers.
• Understand how media and creative work together to deliver better results
• Stay up to date with media trends, potential new channels and strategies to continue pushing Mattel as a high-performing toy company

What We’re Looking For: 

• Bachelor's Degree required
• 8+ years integrated media planning experience required. Toy/Kid, Entertainment or Retail experience a plus.
• Must be a very strong communicator – verbal and written
• Team player/mentality
• Flexible, able to pivot in real-time given fast-paced, changing environment
• Detail-oriented with strong attention to details and follow through

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy