Media Lead - Customer Care & Aftersales (CCA)

Description
Hybrid OR Remote : This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, or Milford], you are expected to report to that location three times a week, at minimum
Relocation:
This job may be eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
The Role:
This role is critical to CCA to help us interface with a Media Agency, analytics teams and internal brand teams to develop and execute our service and parts media strategy yearly - who to target and how to reach them through Media!
As the Media Lead for Customer Care & Aftersales responsible for Certified Service, Parts Brand, Parts eCommerce, Chevrolet Performance, and Technician Recruitment you will have the opportunity to support several different areas across the Customer Care and Aftersales (CCA). You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across the national tier. You will be asked to bring new ideas and strategies that will elevate the brand presence and positively influence our relationship to deliver on key media and brand KPIs.
What You'll Do (Responsibilities):

• Form the strategic vision and media planning process for T1 Certified Service (across all divisions), Parts Brand (GM Genuine and ACDelco), Parts eCommerce, Chevrolet Performance, and Technician Recruitment
• Manage our T1 Media AOR and media operations process
• Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
• Work effectively with the Brand teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
• Integrate media ideas across the Marketing/Sales/Field/CX/Experiential/Branded Entertainment Teams, along with Creative AOR to facilitate the coordinated tiered National, Zone, LMA approach to all media channels
• Effectively own and manage the allotted budget and drive appropriate investments and mix
• Create and oversee Test & Learn and analytic media initiatives and audience strategy including but not limited to MSI (Marketing Strategy and Intelligence), MAS (Marketing Applied Sciences), and Performance Marketing, in the development of reports, mix models, identify and drive media key performance indicators and high value behaviors across all channels and optimization plans
• Liaison with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
• Develop and foster a relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
• Present and inform leadership across retail, sales and marketing and adjacency areas of the business of CCA's media plans, new opportunities, etc.
• Monitor and analyze key performance metrics; optimize campaign activities on a weekly basis alongside analytic team
• Help guide and provide recommendations of how to optimize national account co-branded campaigns

REQUIRED CORE COMPETIENCIES:

• Forward looking mindset: the ability to spot trends and understand where the industry and opportunity will be in the future
• Thinks strategically and navigates effectively though complex situations
• Analytical data experience
• Ability to deliver results in an ambiguous environment
• Strong communication skills and the ability to influence others
• Excellent research and presentations skills
• Takes initiative, is proactive, and composed under pressure
• Highly organized and ability to work cross-functionally

Additional Description
Your Skills & Abilities (Required Qualifications):

• Bachelor's degree required, preferred in marketing, business or other related fields
• Minimum of 5 years of marketing with a preference for media experience and managing one-to-one targeted campaigns
• Experience working within the digital space (paid search, social, display, online video, audio, connected TV, digital out-of-home, etc.), Amazon platforms, and espouse to traditional media (TV, magazines, etc.)
• Experience working with or for media agencies
• Successfully manage multiple projects and deadlines
• Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making
• Outstanding oral and written communication

What Will Give You a Competitive Edge ( Preferred Qualifications):

• Knowledge of GM structures and processes
• Automotive experience with a view of the field as well as dealership and parts ecosystems
• Understanding of people-based planning and 1:1 targeting

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
The salary range for this role is ($94,800 - 151,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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