Marketing Manager - GMC, Terrain, and Acadia

Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
The primary purpose is to oversee the lifecycle management, including developing and executing the positioning and marketing strategy for GMC Terrain and Acadia models. Job responsibilities also include understanding the customer and the segment dynamics, identifying market trends and developing competitive packaging and introducing special editions. This position will also coach, develop and set the strategic direction for employees within the team. This person will be responsible for individual and collective team development in a high performing marketing team. This is your opportunity to work on the iconic GMC brand and join a dedicated, dynamic and highly engaged team. This is a People Leader position.
Responsibilities:

• Responsible for product lifecycle management, developing positioning, marketing strategy, and marketing plan
• Work closely with cross-functional teams to develop strategies and plans that support divisional and vehicle objectives
• Develop comprehensive strategic launch plans for current and future products across both ICE and EV segments
• Develop and ensure consistent marketing communications based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
• Brief, guide and approve all advertising and marketing related material for strategic adherence, consistent messaging, and product correctness
• Ability to develop and present a wide range of presentations for leadership reviews, marketing updates, media, training, dealers, partners, and customers. Proven ability to simplify and streamline complex topics to drive decision making, and achieve objectives
• Support and manage dealer and field ordering recommendations that drive fastest turning and most profitable configurations via Focused Ordering as well as VRIM
• Collaborate with Order Fulfillment for developing plans that optimize mix with supply constraints and maximize production
• Support Product & Pricing team with content & packaging plans and associated penetration forecasts and management.
• Leverage marketing information and interface with the research teams to uncover key consumer insights and competitive opportunities

Skills and Abilities:

• Ability to work well in a complex team environment
• Ability to work effectively with others in a leadership role
• Ability to work well and be effective with cross-functional teams
• Ability to effectively manage multiple assignments utilizing highly efficient time management skills
• Ability to quickly react to and manage change
• Highly developed marketing skills
• Ability to synthesize data into critical information
• Ability to make/recognize effective trade-off decisions that balance multiple considerations
• Excellent oral and written communications skills
• Highly developed presentation skills both in the development and delivery of presentation
• High level of analytical ability
• Ability to travel 10%-15% of the time
• A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review

Education and/or Training:

• Bachelor's degree required
• 7+ years of work experience required
• Proven Strong Analytical Skills required
• Master's degree in Business Administration preferred
• High level of diverse marketing experiences preferred

Additional Description
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
This job may be eligible for relocation benefits .
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