Summary

GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising industry. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry leading efficiency, accuracy and performance.

The Sr. Marketing Operations Specialist functions as the key operations support within GumGum’s Marketing division to help guide the effectiveness of our marketing efforts. This role works closely with stakeholders across Marketing and Revenue Operations to ensure the effective measurement and execution of a wide variety of marketing campaigns. The Sr. Marketing Operations Specialist will also ensure we have a high-quality operational foundation for global marketing - leading all operational execution for our marketing systems, data reporting, and process efficiency.

Reporting directly to the Sr. Manager, Global Marketing Operations, this role will wear many hats - lead lifecycle management, analytics support, database maintenance, finance & contract processes, running our sales and marketing tech stack, improving efficiencies and our day to day operations. You’ll help us make strategic, data-informed decisions by evaluating our marketing funnel and campaigns, and we’ll look to you to be responsible for components of our marketing tech stack (especially Hubspot!)—helping us to execute on campaigns and finding efficient ways to improve and drive campaign performance. This role is integral in the Marketing Ops Team - working to balance the needs of the organization today, while looking ahead at how tools and technology can help us grow as we scale.

GumGum is only open to hiring remote candidates who are residents in the following states: AZ, CA, CO, CT, FL, GA, IA, IL, IN, KY, MA, MD, MI, NJ, NY, OH, OR, PA, TN, TX, UT, VA, WA, and MN. 

Responsibilities

• Data & Reporting
  • Collaborate with the marketing team and actively seek cross-functional team’s feedback to monitor, review, develop, and optimize campaign performance 
  • Lead and manage operational execution for our marketing systems and reporting
  • Oversee the day-to-day management of data capture, governance, analysis, derived insights, and measurement, especially within Salesforce and Hubspot to ensure property data integrity
• Marketing Systems, Programs & Processes
  • Build and execute on tactics for the deployment of marketing programs using our Martech stack (Hubspot, Salesforce, Splash, etc.)
  • Drive and maintain  marketing automation processes, procedures, SLA’s, and technical processes and workflows
  • Build, maintain, and support key operational processes, such as lead scoring and routing
  • Support general marketing team operations including maintenance of files, drives, and documents across the Marketing team, driving efficiencies and integrating automations to drive scale across the team 
  • Well-versed in building effective processes that improve cross-team collaboration
• Cross-functional Collaboration + Stakeholder Engagement
  • Work collaboratively with the revenue operations team on ensuring lead handoff and processes within the sales teams
  • Function as a strategic thinker who can help drive growth, as well as handle key projects as our technology administrator.
  • Budget management including invoicing, expenses management, and working cross-functionally with accounting, legal and procurement
  • Independently forms cross-team discussions and directs deliverables, deadlines and hand-offs effectively
  • Manage internal and external stakeholder relationships

Minimum Qualifications

• Bachelor’s degree in business, marketing or a related discipline or equivalent relevant work experience
• 4-5+ years of work experience, ideally with a mix of experiences across marketing in high growth companies (preferably tech)
• At least 3 years of hands-on experience working with CRM and marketing platforms (Salesforce, Splash, and Hubspot)
• Experience monitoring & analyzing reporting to recommend optimizations for marketing programs
• Analytical mindset; detail-oriented and passionate about working with a fast-growing, global marketing team.
• Capable of translating data into meaningful insights.
• An ability to work cross-functionally across multiple departments and disciplines.
• Experience analyzing data and suggesting performance improvements, including a track record of sharing insights with cross functional leadership teams.
• Independently forms cross-team discussions and directs deliverables, deadlines and hand-offs effectively
• Strong verbal communication, presentation and written skills to communicate effectively to all levels of the organization
• Excellent project management skills 
• Creative and analytical thinker with strong problem-solving skills 
• Proficient in Google Suite (Docs, Sheets, Slides)
• Proficient in CRM and Marketing automation platforms
• ‘Can do’ positive attitude and vocal in identifying and fixing problems 
• Solutions-oriented mindset with a forward-thinking approach
• Ability and willingness to collaborate and communicate effectively across different teams in a fast paced environment
• Ownership mentality and proven ability to get things done without dedicated resources or oversight
• Comfortable with ambiguity 
• An entrepreneurial attitude and approach

Benefits & Perks

• Medical Coverage including 100% premium coverage for employee + spouse/family 
• Vision Coverage including 100% premium coverage for employee + spouse/family
• Dental Coverage including 100% premium coverage for employee + spouse/family
• Flexible Spending Account (FSA)
• Employer-Matched 401(k) Retirement Plan
• Life Insurance and AD&D
• Business Travel Accident Insurance
• Short-Term and Long-Term Disability 
• Stock Incentive Program (role dependent)
• Paid Parental Leave - Birth parents can receive up to 16-18 weeks for birth recovery and baby bonding. Non-birth parents can receive up to 10 weeks for baby bonding
• Transitional Return-to-Work Schedule 
• Modern Family Support: Cleo App
• Employee Assistance Program
• Legal and Identity Theft Protection
• Student Loan Repayment Assistance
• WFH Stipend 
• Wellness Reimbursement 
• Flexible Time Off 
• Veterinary Discounts
• WeWork Monthly Pass
• Pet friendly organization - We love our fur babies! Check us out on Instagram @dogsofgumgum
• Incredible work/life balance with a collaborative and friendly work space
• A team that has transitioned to remote work impressively, and remains highly collaborative and connected
• GumGum Gives Back volunteering opportunities
• Virtual company events and (optional) in-person celebrations
• Virtual monthly team bonding events
• Anniversary recognition and awards

Career & Development Focus

• Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
• Opportunities to pursue business related side projects and yearly Hackathon
• Highly encouraged to contribute to open source software, including our own open source software
• Environment of learning from peers, including meetups, presentations and blog posts
• Opportunity to work with cutting edge technology
• Life Skills sessions - geared towards the whole life/ health / person
• Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation 
• The VOICE Coalition - through our council committee, The VOICE Coalition’s mission is to build an equitable, supportive, and inclusive culture where all voices are heard and all differences are celebrated through thoughtful, engaging, and authentic programming and community involvement. We’ve created awareness and appreciation for our employees through Hispanic Heritage month, Women of GumGum, Asian Pacific American, GG Pride, etc.

Optional return to office: Our big vision for our futuristic “Farmhouses” in 2022!

• Offices will now be referred to as the “GumGum Farmhouse” -- a futuristic space centered around a bigger purpose: flexibility, sustainability, community, and growth!
• GumGum will continue to be a flexible/remote-friendly environment, however, offices will reopen in 2022 for any employees who choose to come in to collaborate, participate in an event, host your clients, contribute to our growing of plants/herbs/vegetables/etc.

Our Values…

Thoughtful…We listen to understand different perspectives, show everyone respect, and relentlessly seek solutions for our clients (internal and external)

Agility…We are quick, nimble, and change direction gracefully, while maintaining control.

Grit…We bring energy and perseverance to everything we do.

Our Culture…

GumGum expands globally! Our company recently acquired JustPremium, a European-based company that utilizes creatives as a means to develop digital environments. JustPremium’s rich media is one of the largest in the world, and brings forward higher performing ads that adds value to GumGum’s already thriving contextual intelligence. With this acquisition, we now have 375 + employees globally, as well as new market expansion including Germany, France, Spain, Netherlands, Belgium, Sweden, Denmark, and Mexico. Together we will become the most powerful global solution for a cookieless future through contextual technology and high-impact creatives.

GumGum recently earned LA’s Best Places to Work Award in 2021 by BuiltInLA, and Inc. Magazine’s Best Places to Work in 2020 and it’s no surprise why. With company-sponsored social hours, annual holiday celebrations and on-site gatherings, GumGummers enjoy a fun, creative and collaborative workplace. We provide ourselves on our strong track record of giving employees the autonomy and support they need to succeed. 

Check us out on Instagram: @gumgum