Sr. Marketing Manager - Tech Vertical Lead

| Greater LA Area

 

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

Snapchat is the camera used by millions of people every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly curated content from top publishers. In short, we are a passionate team working hard to build the best platform in the world for communication and storytelling.

We’re looking for a Senior Manager, Marketing to join Team Snapchat! 

In this role, you’ll partner with the Marketing and Sales teams from our global offices (New York, Chicago, Los Angeles, Detroit, Dallas, San Francisco, Seattle, Atlanta, and International markets) to develop and execute internal and external programs that leverage our own platform and products to educate and inspire our clients through world-class business marketing.

Working from our San Francisco or Los Angeles office, you’ll lead vertical specific initiatives for the Tech business in North America while overseeing marketing plans for the Entertainment and Auto verticals. We are looking for an experienced marketing leader and self-starter who has demonstrated success dealing with ambiguity, managing cross-functional teams, and problem-solving leadership with limited oversight. This position reports to the Head of Vertical Marketing.

What you’ll do:

  • Develop a deep understanding of the Tech, Entertainment and Auto industries to develop and execute marketing programs that bring to life Snapchat’s advertising solutions across these verticals

  • Build a Vertical Marketing practice to align with business and revenue goals. Develop Playbooks, Narratives, Integrated Marketing Plans, Thought Leadership, Case Studies per vertical, and partner with International Marketing Team to scale globally. 

  • Manage a small team of marketers

  • Measure the effectiveness of marketing activities and the ROI of its expenditures 

  • Develop best-in-class marketing tools, resources and collateral that supports the Sales teams’ always-on education needs. Develop executive onboarding program, Product Tutorials, etc.

  • Lead creation of presentations, videos and marketing collateral that demonstrate the value of Snapchat to clients. Partner with Design, Creative, and external vendors to guide execution.

  • Increase advertiser consideration of Snapchat by developing content for key industry events, and content for Snap-hosted large scale events and smaller scale roadshows, at a high frequency.

  • Work with cross-functional marketing teams (International Marketing, Sales, Research and Insights, Comms, Creative Strategy, Design Strategy, Product and Legal) to optimize our client efforts

Minimum Qualifications: 

  • 8+ years of relevant marketing experience developing strategy, positioning and messaging for a brand or product in an advertising agency or marketing organization

  • 5+ years experience with digital media, using advertising data to craft media strategy

Preferred Qualifications: 

  • Subject matter expertise in the Tech industry and preferably also in one or more of these verticals: Entertainment, Auto

  • A track record of success in domestic or international marketing roles, B2B or B2C, building full-funnel advertising campaigns

  • A superb track record for project and program management, cross-functional leadership, and team management

  • Storyteller with experience translating insights, product information and data into client-facing marketing presentations that demonstrate client value

  • Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials 

  • Proven experience as a leader of change, achieving operational excellence by introducing performance measures, processes and systems

  • Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment 

  • Experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building

  • Travel required for events as needed

  • A passion for Snapchat and creativity!

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected]

 

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Ember.jsFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • Google DriveManagement
    • SendGridEmail

Location

Snap LA is located in the Santa Monica Business Park. We're across the street from a ton of great restaurants, coffee shops, Clover Park, and more!

An Insider's view of Snap Inc.

How would you describe the company’s work-life balance?

The work life balance at Snap is unmatched! I’ve worked at different tech companies, but what Snap offers is so unique. We have offices around the globe and whenever I travel, I make it a point to visit the local office to get some work done. Also, having flexible work hours encourages you to strike a nice balance between work and play.

Jasmeet

Reporting & Insights Analyst

What does your typical day look like?

A supply chain role is synonymous with unpredictable days. My daily priorities often revolve around solving complex challenges for my global business partners that happen overnight. But getting to be involved in product development with my engineering team in LA and working across global cultures to bring a product to life is extremely rewarding!

Anukul

Global Supply Manager, Snaplab

How has your career grown since starting at the company?

I joined Snap a year after college without any experience tackling problems of this scale. The fast-paced work, diversity of problems, freedom to fail, strong mentorship from the smartest minds in the industry, and room to make a notable impact propelled me from a junior hire to a technical lead in just 2 years. I’ve grown from mentee to mentor.

Winston

Information Security Engineer

How do you collaborate with other teams in the company?

The Research team helps Snap innovate in some of the newest and most interesting areas of technology. We love being able to make an impact on all of Snap’s products by taking tough technical challenges and solving them with state-of-the-art approaches.

Jung

Program Manager, Research

What are Snap Inc. Perks + Benefits

Snap Inc. Benefits Overview

Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.

Every Snap office has its own set of benefits built around its needs, but here’s a rundown of some of the programs you'll find in our LA office.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute to a Medical FSA to pay for eligible medical expenses, or a Dependent Care FSA to pay for eligible daycare expenses, with pre-tax dollars.
Disability Insurance
Employees can take up to 16 weeks of short-term disability for 60% tax-free pay with benefits remaining active. Long-term disability is also available at 60% tax-free.
Dental Benefits
We provide free dental coverage for employees and eligible dependents. In addition, the plans have an orthodontia benefit. Annual in-network cleanings and exams are covered at no cost.
Vision Benefits
Snap provides a free vision plan for employees and eligible dependents. The plan includes a LASIK benefit and a $200 annual frame/contact lens allowance.
Health Insurance Benefits
We provide free PPO and HSA plans to employees and their dependents with the option to buy-up to an enhanced PPO plan with lower co-pays. In CA, Kaiser HMO is another free medical plan option.
Life Insurance
We provide Basic Life and AD&D insurance at 2x salary at no cost.
Wellness Programs
Snap's wellness program, SnapFit, offers events, programs, education, and more that will help you stay fit across four pillars: Mind, Body, Money, and Health!
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
Snap offers a retirement savings plan that allows you to save for your retirement on a pre-tax and/or post-tax basis.
401(K) Matching
Snap matches 100% up to 3% and 50% on your 4th and 5th contribution to both your pre-tax and/or Roth elective contributions and the match is immediately vested. We also offer the Mega Backdoor Roth.
Company Equity
Snap offers compensation packages that allow you to share in Snap's long-term success!
Child Care & Parental Leave Benefits
Child Care Benefits
Snap offers a Dependent Care Flexible Spending Account to help you use tax-free funds to pay for preschool, summer day camp, before/after school programs, and child or elder daycare.
Generous Parental Leave
Maternity Leave: Up to 4.5 months (18-20 weeks) of 100% paid maternity leave Paternity Leave: Up to 2 months (8 weeks) of 100% paid paternity leave
Family Medical Leave
Snap provides you with up to 12 weeks of time off to care for a family member with a serious health condition. We also provide 6 weeks of pay to care for an immediate family member with health issues.
Adoption Assistance
Snap will reimburse up to $10k towards any Adoption expenses incurred. You are also eligible for up to 2 months (8 weeks) of 100% pay to bond with your new child.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Salaried employees have a flexible vacation policy approved at their manager's discretion. Hourly employees get 15 days of vacation which jumps up to 20 days after 4 years of service.
Paid Volunteer Time
Employees are allotted four hours of paid time off to volunteer at charities that align with the company’s philanthropic pillars: youth, education, and arts.
Paid Holidays
9 paid holidays plus a floating holiday for hourly employees.
Paid Sick Days
Snap provides 15 sicks days per year if you're feeling under the weather!
Perks & Discounts
Casual Dress
Even though we've moved our offices to the Santa Monica Business Park, we've kept things casual since our beginnings in Venice Beach 😎🌴
Commuter Benefits
Our Commuter Benefit allows you to use tax-free funds to pay for parking and public transportation — such as train, subway, bus, ferry, trolley, or vanpool — as part of your daily commute to work.
Company Outings
There are various social events to choose from, ranging from cultural, health & fitness, personal development, volunteering, arts & crafts, and more.
Free Daily Meals
We have two onsite restaurants at the Business Park headquarters, and one onsite restaurant at our building in Venice. We offer breakfast, lunch, and dinner plus great coffee!
Stocked Kitchen
All offices are stocked with free snacks, drinks, coffee, etc.
Parking
Our headquarters offers parking if you decide to skip the Commuter Benefit.
Recreational Clubs
Employees can participate in sports leagues through SnapFit. We also offer team fitness classes, hikes, races, and more.
Relocation Assistance
To help you get to your new city safe and sound, Snap assists with eligible candidates' relocations through final move flights, storage, package & delivery, corporate housing, moving cash, and more.
Fitness Subsidies
SnapFit offers gym perks and discounts, and we also have an onsite gym — with free fitness classes — at our Snaplab office in Venice!
Professional Development Benefits
Job Training & Conferences
Snap has a Learning & Development program that enables employees to continue honing their skills, and individual teams have budgets to send eligible employees to industry conferences, trainings, etc.
Diversity Program
We strive to create a culture of inclusivity through employee resource groups, internal development programs, unconscious bias training, networking opportunities, recruiting initiatives, and more.
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
More Jobs at Snap Inc.133 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Marketing
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Data + Analytics
new
Los Angeles
Project Mgmt
new
Los Angeles
Marketing
new
Los Angeles
Design + UX
new
Los Angeles
Sales
new
Los Angeles
Product
new
Los Angeles
Content
new
Los Angeles
Data + Analytics
new
Los Angeles
Finance
new
Los Angeles
Developer
new
Los Angeles
Finance
new
Los Angeles
Project Mgmt
new
Los Angeles
Developer
new
Los Angeles
Marketing
new
Los Angeles
Finance
new
Los Angeles
Developer
new
Los Angeles
Operations
new
Los Angeles
Data + Analytics
new
Los Angeles
Developer
new
Los Angeles
Project Mgmt
new
Los Angeles
Operations
new
Los Angeles
Developer
new
Los Angeles
Marketing
new
Los Angeles
Operations
new
Los Angeles
Operations
new
Los Angeles
Operations
new
Los Angeles
HR
new
Los Angeles
Marketing
new
Los Angeles
Design + UX
new
Los Angeles
HR
new
Los Angeles
Sales
new
Los Angeles
Product
new
Los Angeles
Sales
new
Los Angeles
Marketing
new
Los Angeles
Sales
new
Los Angeles
Developer
new
Los Angeles
Internships
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Data + Analytics
new
Los Angeles
Sales
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Sales
new
Los Angeles
Content
new
Los Angeles
Design + UX
new
Los Angeles
HR
new
Los Angeles
Data + Analytics
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Data + Analytics
new
Los Angeles
Data + Analytics
new
Los Angeles
Marketing
new
Los Angeles
Product
new
Los Angeles
Project Mgmt
new
Los Angeles
Marketing
new
Los Angeles
HR
new
Los Angeles
HR
new
Los Angeles
Developer
new
Los Angeles
Content
new
Los Angeles
HR
new
Los Angeles
Sales
new
Los Angeles
Developer
new
Los Angeles
Data + Analytics
new
Los Angeles
Finance
new
Los Angeles
HR
new
Los Angeles
Operations
new
Los Angeles
HR
new
Los Angeles
Design + UX
new
Los Angeles
Product
new
Los Angeles
Data + Analytics
new
Los Angeles
Finance
new
Los Angeles
Design + UX
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Design + UX
new
Los Angeles
Developer
new
Los Angeles
Design + UX
new
Los Angeles
Developer
new
Los Angeles
Data + Analytics
new
Los Angeles
Content
new
Los Angeles
Project Mgmt
new
Los Angeles
Internships
new
Los Angeles
Project Mgmt
new
Los Angeles
Project Mgmt
new
Los Angeles
Marketing
new
Los Angeles
Operations
new
Los Angeles
Developer
new
Los Angeles
Marketing
new
Los Angeles
HR
new
Los Angeles
Operations
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Data + Analytics
new
Los Angeles
HR
new
Los Angeles
Data + Analytics
new
Los Angeles
Developer
new
Los Angeles
Sales
new
Los Angeles
Finance
new
Los Angeles
Developer
new
Los Angeles
Marketing
new
Los Angeles
Project Mgmt
new
Los Angeles
HR
new
Los Angeles
Data + Analytics
new
Los Angeles
Marketing
new
Los Angeles