GumGum
GumGum is a global technology and media company
Remote

Senior Product Marketing Manager

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GumGum is a contextual-first, global digital advertising platform that uses advanced AI  technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data. 

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

The Senior Product Marketing Manager (PMM) is responsible for leading product commercialization and sales enablement efforts to ensure the successful launch and competitive positioning of GumGum’s products globally. This role is responsible for understanding clients’ needs and communicating our value proposition to prospective and current clients and partners through the go-to-market process.  As the driver of go-to-market efforts, the Senior PMM is a key collaborator in product roadmapping, product ideation, as well as the strategic development and execution of go-to-market materials. This role collaborates with cross-functional teams including, but not limited to Product, Sales, Operations, Product, and Marketing teams, to drive commercial success through data-driven analysis and marketplace intelligence, customer-centric messaging, and creative problem-solving.

Note: GumGum currently operates in a ‘work from home’ virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). There will not be any requirement to go into the office on a daily basis moving forward. 

#li-remote

What You'll Achieve

  • Own and manage global go-to-market (GTM) strategies for all of GumGum’s ad format solutions and related tools, including positioning, product-market fit, sales enablement and executive alignment. 
  • Lead cross-functional partners to execute alpha/beta/GA programming to test, learn, and iterate on product launches.
  • Partner with Product leaders in defining the product roadmap, optimizing internal processes, and advancing GumGum’s thought leadership within the industry.
  • Represent the voice of the customer (VOC) through thoughtful qualitative and quantitative inbound and effectively communicate business and product opportunities to key internal stakeholders.
  • Lead workstreams to better understand customers’ jobs-to-be-done/buyer personas for both Product and Sales leadership. 
  • Drive market assessments and competitive analysis in order to inform product development strategy and sales enablement initiatives. 
  • Drive critical cross-functional decision making with leadership partners by analyzing options based on research and analysis. 

Skills You'll Bring

  • BA/BS degree preferred or equivalent relevant experience (PM Certification, etc); MBA or advanced degree a plus
  • 5+ years of product marketing experience in advertising technology/media 
  • Experience building and executing marketing and go-to-market plans and campaigns
  • Excellent storyteller; knowledge of how to build a story and produce great content
  • Strong technical/product acumen, able to translate complicated concepts and capabilities in a simple, clear, and concise manner
  • Strong analytical skills and a data-driven mindset
  • Superb communication skills, verbal and written, naturally curious, asks great questions
  • A highly developed Project Management capability that relies on well executed organization and relies on a strong influencing ability 
  • Ability to influence and motivate colleagues across a distributed and cross-functional team setup
  • The ability to execute engaging and educational presentations
  • Preferred but not required: Experience with Highspot, Quantcast, Salesforce, Looker
  • Recognized self-starter, who takes initiative, capable of flourishing in a fast-paced and dynamic environment
  • Able to take ownership of projects, work independently and use initiative to find solutions
  • Collaborative, innovative and creative
  • Agile; Nimble and able to change direction based on the business needs

What We Offer

  • Learn about our benefits & perks package at gumgum.com/benefits. If you'd like additional information, your recruiter can share more specifics during the hiring process!

Awards

  • BuiltIn #37 Best Places to Work 2023 across the United States
  • BuiltinLA #7 Best Places to Work 2022
  • BuiltinLA Best Places to Work 2021
  • Ad Exchanger Programmatic Power Player 2022 and 2021
  • Digiday Media Awards Europe finalist 2022 and 2021

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at gumgum.com/deib

Follow us on our socials...

Instagram: @gumgum & @dogsofgumgum
LinkedIn: GumGum
Tweet us: @gumgum
Facebook: GumGum

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What are GumGum Perks + Benefits

GumGum Benefits Overview

Benefits should work as hard as you do. We offer comprehensive employee benefits, so you’re ready for anything including:
-Medical, Dental, and Vision coverage including 100% premium coverage for employee + spouse/family
-Flexible Spending Accounts (FSA)
-Dependent Care FSA
-Short-Term and Long-Term Disability
-Paid Parental Leave - Birth parents up to 16-18 weeks. Non-birth parents up to 10 weeks
-Transitional Return-to-Work Schedule from Parental Leave
-Modern Family Support and Resources
-Employer-Matched 401(k) Retirement Plan
-Life Insurance and AD&D
-Stock Incentive Program (role dependent)
-Employee Assistance Program
-Legal and Identity Theft Protection
-Student Loan Repayment Assistance
-Work From Home Stipend
-Wellness Reimbursement
-Flexible Time Off (Unlimited PTO)
-Paid Volunteer Time Off
-Veterinary Discounts (Pet friendly organization - we love our fur babies! IG: @dogsofgumgum)
-Bereavement and Pet Bereavement Leave
-WeWork monthly pass
-GumGum Gives Back volunteering/social impact opportunities
-Virtual and in-person company events/celebrations
-Anniversary recognition and awards
-Business Travel Accident Insurance
-Summer Fridays

Culture
Volunteer in local community
GumGum has a program called "Quarterly Causes" which focuses the power of the GumGum community on making an impact in one charitable cause each quarter including food banks, beach clean up, etc.
Partners with nonprofits
GumGum partners with HomeBoy Industries, The Trevor Project, The Ali Forney Center, Sparkle, The National Transgender Community (UK), Crisis in Ukraine, etc. GirlsWhoCode, She Jumps, Black Girls Code.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Summer hours
President's club
Flexible work schedule
GumGum provides employees with a flexible work schedule that includes flexible start and end times.
Remote work program
GumGum operates in a work from home virtual environment, and does not require employees to go into the office on a daily basis moving forward
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
GumGum provides the following throughout the year: -Mandatory unconscious bias training -Inclusive interview training -Feedback workshops to minimize bias
Diversity employee resource groups
-Women of GumGum -LGBTQIA+ -Parents -#GG-Moms -HOLA (Hispanic Or Latinx) -BET (Black Excellence in Tech)
Hiring practices that promote diversity
GumGum provides "Conscious Inclusion in Hiring Practices", a training developed for hiring managers to ensure that leaders have a new and mindful perspective on creating inclusion
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Employees can set aside a portion of their paychecks, pretax, to cover eligible out-of-pocket healthcare and commuter expenses up to the annual IRS limits.
Disability insurance
GumGum provides disability benefits at no cost to employees. Employees may receive a portion of their salary while they are disabled and unable to work.
Dental insurance
GumGum's dental plan includes 100% premium coverage for employee + spouse/family.
Vision insurance
GumGum's vision plan includes 100% premium coverage for employee + spouse/family.
Health insurance
GumGum's health insurance plan with United Healthcare includes 4 plans, one covering 100% premium coverage for employee + spouse/family. Eligible the 1st of month following your start date.
Life insurance
Employees are provided with coverage at 1x salary up to $200,000 at no cost to them. Employees also have the option to purchase supplemental insurance for themselves, their spouses and/or child.
Pet insurance
GumGum provides two pet discount programs available to employees at no extra cost which offers discounts on brand-name prescriptions and preventatives.
Wellness programs
Employees are eligible to expense up to $55 per month for gym memberships, fitness classes, personal training, counseling, massage, acupuncture, and chiropractic care.
Team workouts
GumGum offers monthly virtual fitness classes via our GumGum Fit program.
Mental health benefits
GumGum has a Wellness Program offering various programming each month along with 3 free confidential support and guidance services each year via EAP. GumGum also offers "Summer Fridays."
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
GumGum offers a 4 year vesting schedule with 25% after 1 year.
Performance bonus
Role dependent
Charitable contribution matching
GumGum matches employee contribution via our "Quarterly Causes" program.
Pay transparency
Child Care & Parental Leave
Childcare benefits
GumGum offers Dependent Care FSA and partners with Maven Family Support to provide reimbursements for certain family building expenses.
Generous parental leave
Birth parents can receive up to 16 - 18 weeks for birth recovery and baby bonding. Non-birth parents will receive up to 10 weeks for baby bonding, along with a "Transitional Return to Work" schedule.
Family medical leave
Adoption Assistance
GumGum partners with Maven Family Support for Fertility & Family Building towards adoption, including expense reimbursement.
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
2 days of VTO available to US, regular team members (separate from FTO) for participation in community service, quarterly cause initiatives, pro-bono initiatives, mentorship programs, etc.
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
GumGum offers FSA towards commute.
Company-sponsored outings
Includes bi-weekly wellness experiences, which include virtual sound baths and mediations, to in-person events like mixers, team-building activities, and dinners with our leaders.
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
We love our dogs in the office!
Fitness stipend
GumGum reimburses up to $55/month for any health and fitness activities.
Home-office stipend for remote employees
GumGum offers $55/month home office stipend
Professional Development
Job training & conferences
Tuition reimbursement
GumGum offers a tuition contribution plan of at least $50/month via Sofi. Employees who have been with GumGum 4+ years can opt in for a contribution plan of $200/month.
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Paid industry certifications

Additional Perks + Benefits

Life Skills for Gummies is a program that was was launched by our PeopleOps team as a learning series focused around everyday life skills! Our CEO actually pitched this program as he wanted to offer courses to Gummers that help with everyday life (outside of the workplace). Topics range from money management to nutrition, meditation, buying a home, stocks & investments, urban gardening, etc. This program has seen extreme success and we are constantly surveying employees to offer classes that resonate with them!

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