Paid Marketing Manager
Who We Are:
Omaze raises funds and awareness for charities by offering the chance to win once-in-a-lifetime experiences and dream-come-true prizes. We've offered everything from a double date with John Krasinski and Emily Blunt, to a walk-on role in Star Wars, to a brand new customized Mercedes Benz sprinter van. We've given over $130M to charities around the world, from donors in 180 countries. Our vision is to be the first for-profit company to give $1B to charity in a single year, and we’re building our team of dedicated and passionate people to help us get there. That’s where you come in!
Who We're Seeking:
Reporting to the Senior Marketing Manager, the Marketing Manager will be a key contributor in growing Omaze’s community and maximizing donations. Leveraging the power of top celebrities as well as Omaze’s own brand, you will drive traffic to the Omaze site with a focus on generating revenue while optimizing towards a set of KPI goals. This is a performance marketing role with a heavy emphasis on Paid Social Media (Facebook and Instagram) platforms.
Key Responsibilities:
- Launch, manage, and optimize a high volume of paid Facebook and other Ads campaigns
- Execute paid marketing plan to drive profitable traffic through all paid marketing channels (cross-channel training and development is a common practice on our team)
- Contribute to a digital marketing strategy that meets or exceeds revenue and user acquisition goals
- Explore new ways of engaging with users, creating test plans to improve content, copy, creative, and user experience
- Develop audience segmentation strategies for Facebook campaigns
- Utilize data-driven decisions to optimize acquisition efforts while maintaining KPI goals
- Monitor and report the performance of key marketing metrics, as well as activities and events causing variance
Our Ideal Candidate:
- 4+ years’ experience in digital marketing
- Deep expertise in paid marketing on major social media platforms is a must
- Strong quantitative, analytical and problem-solving skills
- Agile and able to manage competing priorities
- You have full command of paid acquisition KPIs, and platform algorithms
- Ability to not only report on data but use it to tell a story & make timely decisions
- Willingness and desire to roll up your sleeves and execute on paid marketing campaigns from start to finish
- Thrives in a fast-paced, and dynamic environment
Bonus Points for:
- Google Analytics Knowledge