Paid Marketing Manager

| Hybrid
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Who We Are: 

Omaze is an online fundraising platform that's reinventing charitable giving by making it fun and easy for anyone to give. From once-in-a-lifetime experiences with the world's most influential people to original t-shirts designed and made with love, everything at Omaze connects influencers, nonprofits, and donors in support of incredible causes.

Leveraging storytelling, social media marketing, celebrity influence, data science and exclusive merchandise, we help charities raise more funds and awareness so they can create greater impact than they ever have before.

Our campaigns have benefited over 200 nonprofits through experiences like winning a walk-on role in Star Wars: The Force Awakens and going wine tasting with Jennifer Lawrence, as well as exclusive t-shirts like Samantha Bee's "Nasty Woman" and Shailene Woodley's "I Stand with Standing Rock." Our incredible community has raised millions for causes around the world through $10 donations, and our campaigns have been featured on The Today Show, Vanity Fair, CNN, Good Morning America, Jimmy Kimmel and many others.

Who We're Seeking:

Reporting to the Head of User Acquisition, the Paid Marketing Manager will be a key contributor in growing Omaze’s community and maximizing donations. Leveraging the power of top celebrities and influencers as well as Omaze’s own brand, you will drive traffic to the Omaze site with a focus on ROI. This is a performance marketing role with a heavy emphasis on Paid Social Media platforms. 

Key Responsibilities: 

  • Develop a comprehensive digital marketing strategy that meets and exceeds revenue & user acquisition goals
  • Execute paid marketing plan to drive profitable traffic through all paid marketing channels including Social, Affiliate, and Display
  • Explore new ways of engaging with users, creating test plans to improve content, copy, creative, and experience
  • Create audience targets, and identify appropriate channels and platforms for content distribution
  • Utilize data-driven decisions to optimize acquisition efforts
  • Ensure efficiency and ROI on paid campaigns, and execute strategies for testing new online and offline channels
  • Monitor and report the performance of key marketing metrics, as well as activities and events causing variances

Our Ideal Candidate:

  • 4+ years’ experience in digital marketing
  • Deep expertise in paid marketing on major social media platforms is a must
  • Strong quantitative, analytical and problem-solving skills
  • Agile and able to manage competing priorities 
  • You have full command of paid acquisition KPIs, and platform algorithms
  • Ability to not only report on data but use it to tell a story & make timely decisions
  • Willingness and desire to roll up your sleeves and execute on paid marketing campaigns from start to finish
  • Thrives in a fast-paced, and dynamic environment

Bonus Point for: 

  • Knowledge of SQL 
  • Influencer marketing experience 
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Location

The office is located in Marina del Rey with easy access to plenty of restaurants. We are close to LAX, beaches and Marina.

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