Paid Marketing Analyst
ServiceTitan is looking for a motivated and energetic individual to join the company’s marketing team as a Paid Marketing Analyst. This position will help manage and measure all marketing campaigns, as well as help provide additional analytical/operational support to the team.
- Develop, test, and optimize marketing automation lifecycle programs, designed to engage with prospects and generate MQLs.
- Build, test and deploy email campaigns for promotions, announcements, and other prospect engagement.
- Build out reporting and dashboards to effectively show campaign KPIs and results throughout the funnel.
- Measure and report on engagement with content pieces across channels/campaigns.
- Analyze data around campaign metrics to improve and optimize results.
- Troubleshoot and QA campaigns, workflows, data issues, and other marketing operations functions.
- Help with additional marketing reporting/analysis requests.
- 5+ years of experience (minimum) with PPC marketing
- Strong experience with Bid Management Platform
- Technical understanding of landing page tracking, call tracking and web analytics platforms
- Advanced level skills in Excel
- Google Ads certified
- Google Analytics certified preferred
- Experience in B2B lead gen a big plus
- Competency with Salesforce preferred
- Strong communication skills; able to communicate complex information clearly
ServiceTitan is a mobile, cloud-based software platform that helps home services companies streamline operations, improve customer service, and grow their business. ServiceTitan's end-to-end solution for the multi-billion dollar residential home services industry includes CRM, intelligent dispatch, custom reporting, marketing automation, mobile solution for field techs, and accounting integration with Intacct and QuickBooks. ServiceTitan brings a fully operational modern SaaS infrastructure to an industry traditionally underserved by software. ServiceTitan is the preferred software for hundreds of the world's most successful plumbing, HVAC, and electrical companies. For more information about ServiceTitan, visit www.ServiceTitan.com.
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