Media Buyer

| Santa Monica
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We’re seeking a Media Buyer with experience in SEM and/or Paid Social who’s looking to manage performance marketing campaigns that drive trials, subscriptions, and ultimately revenue growth. In this role, you will have the opportunity to build paid acquisition strategies from the ground up and serve as the expert and owner of all things acquisitions. 
Initial responsibilities

  • Be an expert in marketing psychology. You will be detail oriented and understand the nuances that drive behavior.
  • Drive new trials and subscriptions. You will aggressively scale digital marketing campaigns to drive new subscriptions while managing to KPIs.
  • Thrive under rapid, creative and copy iterations to maximize ad performance. You will develop, execute, and test copy and creative to yield campaign improvements, customer insights, and feed future tests. This includes building a testing framework along with measurement approaches to interpret results.
  • CPA, CPM, CPL CHURN, LTV, Time to Payback. You will have a deep understanding of these KPIs and make data-driven decisions to improve these metrics.
  • Proactively test new campaigns. You will Identify growth opportunities and develop end-to-end strategies to help conversion rate. 

Responsibilities than can be earned:

  • Develop channel expertise and evolve into designated channel lead. For example, Facebook, Instagram, Youtube, Display, and Search are channels that all have their own nuances and require focus and subject matter expertise. Opportunity to evolve into one of these focuses.
  • Opportunity to build a strategy from the ground up and grow a complementary business unit’s acquisitions for the company.
     

Requirements:

  • 2 to 4 years in direct management of marketing campaigns (SEM, Paid Social, Display, etc.)
  • Experienced in high volume consumer or SAAS campaigns for consumer or small medium business markets.
  • Deep knowledge of managing social, display, and programmatic platforms (Facebook, Google Display Network, Yahoo Gemini, etc.)
  • Demonstrated ability to aggressively scale marketing campaigns.
  • Lives and breaths data and have shown an ability to make data-driven decisions.
  • Strong interpersonal collaboration skills (teams and individuals request to work with you again).
  • Understanding of marketing psychology and concepts.
  • Ability to thrive in a fast-paced entrepreneurial environment with smart highly motivated team members.
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Technology we use

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Location

Walking distance to great restaurants, coffee shops, and shopping centers. Plus, abundant parking and close to the Metro Expo.

An Insider's view of SimplePractice

What’s the vibe like in the office?

Everyone is really kind and hard-working in a way that pushes you to do your best. We always strive to have clear communication so that politics and games don't factor into daily work. It really does feel like we're on the same team, working towards common goals. I go home every night proud of what I've accomplished.

Emily

Lead Visual Designer

How do you collaborate with other teams in the company?

Although not always possible, I'm old school and try to have in person interactions with other team members whenever I can. Developing an understanding of what other department goals are has also helped me build relationships with others as a way to see we are all supporting one common company mission.

Cate

Training Manager

What are some things you learned at the company?

I've learned that the projects that are meaningful to me most are the ones that seem small in scope and design effort, but truly add a lot of value to our customers daily lives. To be able to see the tangible effects these project have for the customer is extremely rewarding.

Jeff Doan

Director of Growth Design

What projects are you most excited about?

I have the opportunity to execute special projects focused around our partnerships. These projects include creating marketing campaigns to highlight product features and initiatives, establishing and maintaining partnerships, launching new channels of communication, and so much more!

Deepa

Partnerships Manager

What are SimplePractice Perks + Benefits

SimplePractice Benefits Overview

We take care of the people who take care of our customers.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Promote from within
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