Marketing Science Partner - Entertainment & Technology at Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
We’re looking for an Entertainment Marketing Science Partner to join Snap Inc! As a member of our Marketing Science US Vertical team, you will leverage insights, measurement, and learning plans to help our partners across the Entertainment and Technology verticals maximize their ad performance on Snapchat. Snap’s Marketing Science Partners work collaboratively across sales, measurement product, and product marketing to drive adoption of the most important and performant ad-buying and measurement tools Snapchat has to offer.
What you’ll do:
Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership.
Work closely with Advertiser Solutions (sales), Ad Product, and Measurement Product teams to evaluate, position, and improve ad-products leveraging causal and observational measurement frameworks.
Prime-mover on category-level performance meta analyses, vertical research, and playbooks rooted in scientifically sound analytics.
Serve as the day-to-day trusted measurement consultant for key strategic advertiser relationships.
Operate as the ‘voice of the advertiser’ to our product team in developing and prioritizing the product roadmap.
Build measurement capability and advocacy across your vertical and cross-functional partners.
Oversee day-to-day flawless measurement operations across first and third party measurement solutions.
Knowledge, Skills & Abilities:
Understand concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem.
Can access, analyze, interpret, and communicate ads performance insights leveraging a wide range of standard data science tooling.
Understands the vertical needs and can creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap.
Bachelor’s degree in a quantitative or business field - economics, math, engineering, operations research or similar
5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
A strong understanding of Snapchat and the digital advertising and measurement ecosystem as it relates to the entertainment industry
Demonstrated ability to structure and conduct analyses to generate insight and recommendations
Clear and concise communication; comfortable with presenting insights and recommendations to the most senior of stakeholders
Advanced degree in business, math, economics, engineering or a related field
Proficiency in advanced analytical tools (e.g. SQL, SAS, SPSS)
A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
A proven track record of building and influencing client or partner relationships
Team or peer leadership and development