Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, and product managers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways.
We’re looking for a Marketing Science Lead to join our Performance team focused on the high growth Apps and Media business! You will be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.
What you’ll do:
Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership
Lead the strategy, prioritization and roadmap for ads measurement, insights strategy, and ways of working in partnership with the Apps and Media Ad Solutions leadership team
Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team
Lead the scoping and development of custom multi-study meta analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media
Build measurement capability and advocacy across the Apps business and with cross-functional partners
Knowledge, Skills & Abilities:
Ability to structure and conduct analyses to generate insight and recommendations
Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
Deep understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
Subject matter expertise in at least one of the following areas; conversion lift, brand lift, or econometrics modeling
Knowledge of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap
A strong understanding of Snapchat and the digital advertising and measurement ecosystem
Bachelor’s degree in a quantitative or business field or equivalent years of experience
8+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
Experience with ads measurement in user growth and acquisition or eCommerce
Advanced degree in business, math, economics, engineering or a related field
Extensive direct work experience with top performance or brand advertisers
Experience prototyping and developing new solutions and research from scratch
Experience building and influencing client or partner relationships
Experience with team or peer leadership and development
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected]
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!