Marketing Manager - Snap Games

| Greater LA Area

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

We’re looking for a Marketing Manager to join Team Snapchat! As a member of the Marketing team, you will be responsible for building and executing integrated campaigns on- and off-Snapchat that build awareness for and deeper engagement with Snap Games & Snap Kit. Working from our Los Angeles, CA headquarters, you will collaborate with partners, analysts, growth leads, and cross-functional marketing partners to develop, test, and optimize messaging and creative. 

Ideally, you’re an expert in digital marketing, knowledgeable about the gaming space, understand developer ecosystems, and a proactive self-starter who is constantly looking to push the envelope with innovative and fresh ideas. You are knowledgeable about the potential for experiences on Snapchat to generate connection and meaningful social interaction.


What you’ll do:

Plan, Develop & Execute Full Year Strategy Marketing Plans. 

  • Manage the process start to finish for strategy, development and execution of year-round integrated marketing plans. This includes: Build and execute overall marketing strategy across paid, earned, and owned channels to grow consumer awareness, adoption, and usage of Snap Games and Snap Kit.

  • Drive funnel optimizations and specific product/feature adoption among targeted developer audiences.

  • Develop core product positioning and messaging for Snap Games & Snap Kit products and features, considering value proposition, target audience, competitive landscape, and other factors.

  • Lead and collaborate with internal and external creative teams to bring campaigns, programs and assets to life visually.

  • Manage and work with cross-functional teams (including PR, design, external agencies, product and engineering stakeholders) to deliver world-class marketing communications for initiatives.

  • Represent the voice of the Gaming community among cross-functional teams within the company.

  • Build and improve the overall Snap Games & Snap Kit brand awareness + experience for consumers, frame and track the competitive landscape, understand target markets, and identify insights to inform product strategies and go-to-market activities. 


Measure & Understand Market Performance

  • Monitor, analyze, and measure the effectiveness of brand and consumer marketing initiatives to develop insights and make real-time and forward looking recommendations.

  • Partner with media team to develop brand and performance driven media plans that effectively promote content.

  • Develop and oversee measurement dashboard for marketing initiatives (e.g., reach/awareness, user behavior, efficiency, and sentiment metrics) in conjunction with consumer insights, growth, comms, data science and Mar Sci.

  • Synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams.


Minimum Qualifications:

  • Bachelor's degree in marketing, business, communications or equivalent experience

  • 7+ years in consumer gaming marketing experience, with prior direct responsibility for running creatively led 360-campaigns, from strategy to executing the tactics, both paid and organic, and delivering results. 

Preferred Qualifications:

  • Deep understanding of mobile games and game developers

  • Experience working directly with developers, product and partnerships to partner on campaigns. Able to guide creative input, development and execution from concept to completion.

  • Advanced decision-making skills with proven ability to lead, influence, align and inspire teams, including those who are not direct reports.

  • Highly data-driven possessing strong ability to use insights to frame recommendations and results into concise and actionable reports.

  • Thinks strategically, but stays on top of tactical execution.

  • Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment.

  • Excellent communication skills with the ability to adapt and work effectively with a team.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Ember.jsFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • Google DriveManagement
    • SendGridEmail

Location

Snap LA is located in the Santa Monica Business Park. We're across the street from a ton of great restaurants, coffee shops, Clover Park, and more!

An Insider's view of Snap Inc.

How would you describe the company’s work-life balance?

The work life balance at Snap is unmatched! I’ve worked at different tech companies, but what Snap offers is so unique. We have offices around the globe and whenever I travel, I make it a point to visit the local office to get some work done. Also, having flexible work hours encourages you to strike a nice balance between work and play.

Jasmeet

Reporting & Insights Analyst

What does your typical day look like?

A supply chain role is synonymous with unpredictable days. My daily priorities often revolve around solving complex challenges for my global business partners that happen overnight. But getting to be involved in product development with my engineering team in LA and working across global cultures to bring a product to life is extremely rewarding!

Anukul

Global Supply Manager, Snaplab

How has your career grown since starting at the company?

I joined Snap a year after college without any experience tackling problems of this scale. The fast-paced work, diversity of problems, freedom to fail, strong mentorship from the smartest minds in the industry, and room to make a notable impact propelled me from a junior hire to a technical lead in just 2 years. I’ve grown from mentee to mentor.

Winston

Information Security Engineer

How do you collaborate with other teams in the company?

The Research team helps Snap innovate in some of the newest and most interesting areas of technology. We love being able to make an impact on all of Snap’s products by taking tough technical challenges and solving them with state-of-the-art approaches.

Jung

Program Manager, Research

What are Snap Inc. Perks + Benefits

Snap Inc. Benefits Overview

Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.

Every Snap office has its own set of benefits built around its needs, but here’s a rundown of some of the programs you'll find in our LA office.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute to a Medical FSA to pay for eligible medical expenses, or a Dependent Care FSA to pay for eligible daycare expenses, with pre-tax dollars.
Disability Insurance
Employees can take up to 16 weeks of short-term disability for 60% tax-free pay with benefits remaining active. Long-term disability is also available at 60% tax-free.
Dental Benefits
We provide free dental coverage for employees and eligible dependents. In addition, the plans have an orthodontia benefit. Annual in-network cleanings and exams are covered at no cost.
Vision Benefits
Snap provides a free vision plan for employees and eligible dependents. The plan includes a LASIK benefit and a $200 annual frame/contact lens allowance.
Health Insurance Benefits
We provide free PPO and HSA plans to employees and their dependents with the option to buy-up to an enhanced PPO plan with lower co-pays. In CA, Kaiser HMO is another free medical plan option.
Life Insurance
We provide Basic Life and AD&D insurance at 2x salary at no cost.
Wellness Programs
Snap's wellness program, SnapFit, offers events, programs, education, and more that will help you stay fit across four pillars: Mind, Body, Money, and Health!
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
Snap offers a retirement savings plan that allows you to save for your retirement on a pre-tax and/or post-tax basis.
401(K) Matching
Snap matches 100% up to 3% and 50% on your 4th and 5th contribution to both your pre-tax and/or Roth elective contributions and the match is immediately vested. We also offer the Mega Backdoor Roth.
Company Equity
Snap offers compensation packages that allow you to share in Snap's long-term success!
Child Care & Parental Leave Benefits
Child Care Benefits
Snap offers a Dependent Care Flexible Spending Account to help you use tax-free funds to pay for preschool, summer day camp, before/after school programs, and child or elder daycare.
Generous Parental Leave
Maternity Leave: Up to 4.5 months (18-20 weeks) of 100% paid maternity leave Paternity Leave: Up to 2 months (8 weeks) of 100% paid paternity leave
Family Medical Leave
Snap provides you with up to 12 weeks of time off to care for a family member with a serious health condition. We also provide 6 weeks of pay to care for an immediate family member with health issues.
Adoption Assistance
Snap will reimburse up to $10k towards any Adoption expenses incurred. You are also eligible for up to 2 months (8 weeks) of 100% pay to bond with your new child.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Salaried employees have a flexible vacation policy approved at their manager's discretion. Hourly employees get 15 days of vacation which jumps up to 20 days after 4 years of service.
Paid Volunteer Time
Employees are allotted four hours of paid time off to volunteer at charities that align with the company’s philanthropic pillars: youth, education, and arts.
Paid Holidays
9 paid holidays plus a floating holiday for hourly employees.
Paid Sick Days
Snap provides 15 sicks days per year if you're feeling under the weather!
Perks & Discounts
Casual Dress
Even though we've moved our offices to the Santa Monica Business Park, we've kept things casual since our beginnings in Venice Beach 😎🌴
Commuter Benefits
Our Commuter Benefit allows you to use tax-free funds to pay for parking and public transportation — such as train, subway, bus, ferry, trolley, or vanpool — as part of your daily commute to work.
Company Outings
There are various social events to choose from, ranging from cultural, health & fitness, personal development, volunteering, arts & crafts, and more.
Free Daily Meals
We have two onsite restaurants at the Business Park headquarters, and one onsite restaurant at our building in Venice. We offer breakfast, lunch, and dinner plus great coffee!
Stocked Kitchen
All offices are stocked with free snacks, drinks, coffee, etc.
Parking
Our headquarters offers parking if you decide to skip the Commuter Benefit.
Recreational Clubs
Employees can participate in sports leagues through SnapFit. We also offer team fitness classes, hikes, races, and more.
Relocation Assistance
To help you get to your new city safe and sound, Snap assists with eligible candidates' relocations through final move flights, storage, package & delivery, corporate housing, moving cash, and more.
Fitness Subsidies
SnapFit offers gym perks and discounts, and we also have an onsite gym — with free fitness classes — at our Snaplab office in Venice!
Professional Development Benefits
Job Training & Conferences
Snap has a Learning & Development program that enables employees to continue honing their skills, and individual teams have budgets to send eligible employees to industry conferences, trainings, etc.
Diversity Program
We strive to create a culture of inclusivity through employee resource groups, internal development programs, unconscious bias training, networking opportunities, recruiting initiatives, and more.
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
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