Head of Product Marketing and Monetization at SimplePractice

| Santa Monica
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About Us

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner. Our recent launch of Monarch (MeetMonarch.com)—a national directory with thousands of therapists offering online appointment requests—offers an easy way for consumers to access and book a therapist who meets their criteria.

The Role

SimplePractice is seeking a strategic product marketing leader to drive the product marketing and pricing efforts for all SimplePractice products. This leader will be a key part of the marketing leadership team, reporting directly to the Chief Marketing Officer and will closely partner with Go To Market leaders, Product Group, Strategy and the broader marketing team. 

Responsibilities

  • Team leadership. Hire and grow the PMM team and help establish the product marketing function.
  • Customer insights. Own the voice of the customer and build on research capabilities in-house to inform product build, and go to market planning. Lead segmentation, sizing, target audience, messaging and develop critical customer insights through self-driven research or in partnership with internal / external teams.
  • Product partnership. Deliver differentiated positioning for SimplePractice Practice Management, Monarch and other products in the ecosystem based on competitive insights, market mapping and customer needs analysis. Inform Product capability prioritization and contribute to Product maintaining a simple purchasing experience (great UX is at the heart of everything we do).
  • Go-to-Market Input. Partner with the go-to-market teams and provide key input on the customer target and product value proposition to launch new offerings and uplevel marketing efforts of existing products.
  • Pricing and Packaging. Develop strategies to deliver compelling pricing and plan tiers that make sense to our customers and achieve business goals. Use financial modeling to pressure test hypotheses and estimate business impacts and test pricing and packaging hypotheses, providing recommendations to leadership and product teams. 
  • Market Intelligence. Be a specialist on competitors and build strategy to differentiate and better serve our customers. Work with teams across SimplePractice to design and launch voice-of-customer research in support of various initiatives. Monitor industry trends and changes with regard to pricing and packaging. 
  • Cross-functional Leadership. Develop and build strong relationships with product, marketing, operations, and strategy leaders across the organization.

Desired Skills & Experience

  • MBA preferred but not required
  • 10+ years of product marketing and/or relevant consulting, CPG experience, healthtech, Consumer / small business SaaS
  • Proven ability in developing simple but powerful messaging and pricing plans for SaaS and eCommerce offerings that drives adoption of product and business growth
  • Demonstrated passion for the customer, gaining customer insights by way of research and in-market testing and translating insights into successful execution
  • Experience with monetization strategies
  • Strong quantitative analytical and data modeling skills, basic financial or business modeling 
  • Comfort in a fast-paced environment with track record of “test & learn” approach
  • Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, we may collect the following categories of personal information about you:

  • Identifiers (e.g., name, address, email address, and phone number); protected characteristics (e.g., sex, gender, age, citizenship, disability status, and veteran status); professional or employment-related information (e.g., employment history, educational background, certificates and licenses, work eligibility information and other information obtained from your resume, cover letter, your responses to our application questions, background check forms, and your references); other personal records (e.g., signature, photograph, and criminal background information); and inferences drawn from personal information collected (e.g., creating a profile that reflects your abilities and aptitudes).

We collect the above categories of personal information for the following business purposes:

  • To perform recruitment and hiring services; to manage the workforce; to comply with federal and state laws, and to maintain security (e.g., to detect and prevent against security risks and incidents, to prevent against fraudulent or illegal activity, and to ensure compliance with our company policies and procedures).

For more information about our privacy practices, please visit our Privacy Policy or contact us at [email protected]

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • KotlinLanguages
    • EmberLanguages
    • ReactJSLibraries
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • HotjarAnalytics
    • PeriscopeAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • Pivotal TrackerManagement
    • WordpressCMS
    • BaseCRM
    • MailChimpEmail
    • SendGridEmail
    • OutboundEmail

Location

Walking distance to great restaurants, coffee shops, and shopping centers. Plus, abundant parking and close to the Metro Expo.

An Insider's view of SimplePractice

What’s the vibe like in the office?

Everyone is really kind and hard-working in a way that pushes you to do your best. We always strive to have clear communication so that politics and games don't factor into daily work. It really does feel like we're on the same team, working towards common goals. I go home every night proud of what I've accomplished.

Emily

Lead Visual Designer

How do you collaborate with other teams in the company?

I interact with the product and design teams on an as-needed basis throughout the feature development process. We primarily communicate asynchronously and will jump on a video call when real-time communication is more effective. I also meet with a cross-functional team regularly to align on priorities and re-prioritize where necessary.

Joseph

Full-Stack Software Engineer

How has your career grown since starting at the company?

Continuously! I joined as a Product Specialist, got promoted to Technical Product Specialist, and then became a Product Manager. Now I run a squad managing a core feature set. Throughout my time here, my bosses have consulted with me on my career goals so it’s been organic and leverages my skills and interests. I feel both supported and challenged.

Liz

Product Manager

What projects are you most excited about?

I have the opportunity to execute special projects focused around our partnerships. These projects include creating marketing campaigns to highlight product features and initiatives, establishing and maintaining partnerships, launching new channels of communication, and so much more!

Deepa

Partnerships Manager

What are SimplePractice Perks + Benefits

SimplePractice Benefits Overview

We take care of the people who take care of our customers. We offer 100% medical, dental, vision plans and an attractive 401k. We also offer generous PTO and wellness perks including an Employee Assistance Program (for mental health counseling, legal and financial consultation).

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Catered lunches in the LA office
Happy Hours
Parking
Garage parking included
Pet Friendly
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

We provide you with monitors and headphones for your home office setup.
We also have Summer Fridays, with time off after 12:00pm.

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