Email Marketing Specialist
Who We Are:
Omaze is an online fundraising platform that offers people the chance to win once-in-a-lifetime experiences and prizes to support nonprofits around the world. Omaze is on a mission to dream the world better. We do that by fulfilling experiences that have raised over $140M to support nonprofits around the world. These experiences have sent winners to Lake Como with George and Amal Clooney, given someone Pope Francis’ Lamborghini, the chance to live in Europe for a month, or even $1M cash.
Omaze was named to Fast Company's 2020 Most Innovative Companies and Forbes’ 2021 Best Startup Employers in America. We’re on a path to disrupt the fundraising space and spread optimism at scale, and we’re expanding our exceptional team to help us get there.
Why You’ll Love Working at Omaze:
- Big Impact - You will be a part of a one-of-a-kind passionate team of world changers, dedicated to making a meaningful impact in the world.
- Growth - Omaze is growing rapidly. If you’re excited about a high-growth, fast-paced environment, or about scaling something that’s never been done before, we’d love to talk to you.
- Unique Culture - We live by our virtues. We believe in growing together, spreading joy and dreaming giant.
- Perks: If raising $20M+ every year to support charities isn’t a perk enough, we’re excited to offer unlimited PTO, summer Fridays, weekly meditation, and the opportunity to work with a phenomenal team that makes a global impact.
Who We’re Seeking:
Our Email Team is responsible for sending all email communications to our audience including but not limited to promotional, brand, lifecycle and operational sends. As our Email Marketing Specialist, you will play a vital role in scoping and implementing technical requirements for strategic initiatives and provide the email team with tactical support where needed. The ideal candidate will be a data driven problem solver, an email subject matter expert, self-motivated, team player, detail-oriented, and an excellent communicator.
What you’ll do:
Support email team with end-to-end execution of email set up in ESP (Email Service Provider) including list builds, scheduling and QAing emails along with any other required configurations (ex. A/B testing).
Create and implement testing strategies based on targeted customer cohorts and lifecycle flows with personalized content.
Collaborate with cross-functional teams on executing our marketing activations.
Analyze data to pull key insights for designated initiatives along with strategic recommendations for next steps and optimizations.
Work with Sailthru support and internal stakeholders on any break/fix issues.
Scope and implement ad hoc technical projects based on business needs. Be the technical lead on any Sailthru integration work.
Oversee the health and deliverability of our IP addresses and mailing lists to optimize inbox rates, leveraging 250ok and targeted suppressions as needed.
Partner with Product and Engineering teams to update email processes and functions to allow for more scalable and stable solutions.
Create tasks in our project management system with clear deliverables and turnaround times for copy/design.
Work with key stakeholders to get feedback and/or approvals where needed in time for deployment.
Look for new ways to optimize efficiencies in our program from a data or production standpoint.
Support the team with ad-hoc requests as needed.
Our Ideal Candidate:
Bachelor’s degree preferred
2-3 years working in marketing, preferably email marketing
Experience working in fast-paced environments with tight deadlines
Exceptional attention to detail. Strong communication and organizational skills
Track-record of driving wins from A/B Testing
HTML skills are a must, SQL a plus. Knowledge of Movable Ink (live content) and SMS are also a plus
Basic knowledge of APIs and ability to pick up different scripting languages (ex. Zephyr in Sailthru)
Experience with analytics tools, preferably Tableau. Looker a plus
In-depth understanding of how data is leveraged in an ESP (preferably Sailthru) for behavioral triggers and personalizing content in addition to segmentation for batch campaign sends
General understanding of email compliance regulations for the US (CAN-SPAM and CCPA) and International (GDPR and CASL)
Knowledge of Adobe Dreamweaver or other HTML building software
Proficient in Google Suite, especially Google Sheets and Adobe Photoshop
Team player and adaptive to change. We’re constantly growing and evolving and want someone excited to join us!
What to Expect:
- Competitive salary and benefits including medical/dental/vision insurance, 401k matching, fertility support, parental leave, mental health support, employee stock options.
- Our office is dog-friendly (but for now we enjoy our furry friends over video calls).
- We're committed to putting the health of our employees first and are currently working from home with a stipend for office setup, continuation of company events (virtual), and more.
- We actively seek out diversity of thought and experience to drive innovation. We welcome difference of background, identity, and perspective and work hard to ensure that all people can bring their authentic self to work at all times.