Email Marketing Manager

We are hiring an email marketing manager to be the biggest supporter of our existing contacts list possible -- the days of full blasts and spamming are over. In its place, we want you to understand the right nurture tracks to provide incremental value and nudge our leads towards trial in a way that feels human and still converts. We also need you to understand the right types of content to send to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of our content-driven emails.
Responsibilities:

• Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Measure results and optimize the nurture tracks for these segments to convert leads to customers.
• Work to minimize list decay and unsubscribes while increasing productivity of our email sends.
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Requirements:

• BA/BS or equivalent working experience.
• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
• Proficient using Mail Chimp, Constant Contact, HubSpot or other marketing automation technology. 
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Excellent writer and communicator (in both written and verbal form).

About SimplePractice 

We build software that helps health & wellness professionals run their private practice. We’ve helped thousands of professionals by offering intuitive, people-centric software that’s totally focused on running a business and helping patients. That’s what our customers care about so that’s all we care about. We know this because we value relationships and constantly speaking with customers is the only way to deliver a great product. We’re a growing startup founded by a successful entrepreneur who was a therapist himself at one point in his career.