Director of Lifecycle Marketing

| Greater LA Area
We’re seeking a Director of Lifecycle Marketing who will play a critical strategic role on our marketing team.You will build and optimize lifecycle email marketing programs and campaigns for our SAAS platform with the goal of increasing conversion, retention, upsell, and reducing churn. You’ll rely on your marketing experience, customer empathy, iterative testing obsession, and data-informed decision making to help our customers and leads understand the incredible value of SimplePractice.
Responsibilities
  • Own all aspects of our email marketing including list management, segmentation, targeting, testing, and the email calendar
  • Take ownership for email’s impact on conversion, upsell, churn 
  • Develop an overall lifecycle marketing strategy to engage and retain SimplePractice customers with relevant, timely, and targeted communications. This includes email, in-app messaging, and additional channels. 
  • Drive the evolution of our lifecycle programs towards automated, trigger-based, dynamically personalized messages
  • Rigorously evaluate the health of existing campaigns and establish a testing program for continuous optimization
  • As a subject matter expert on SimplePractice’s performance against key subscriber goals, provide insights and updates to teams throughout the company
  • Establish and lead informal cross-functional teams, including marketing, product, data, and technology to develop and execute holistic strategies for improving key business outcomes
  • Collaborate with channel owners to execute campaigns and to identify and detail business requirements for new capabilities that will amplify the effect of lifecycle marketing efforts

Requirements
  • 7+ years of direct-to-consumer marketing experience with proven success in both strategy and execution of innovative, high-impact campaigns
  • A track record of driving KPI growth through email marketing
  • Strong analytical skills with the ability to quickly consume large amounts of data and draw insights that drive the business forward
  • Experience working in-house for a SAAS business is a plus but is not required
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • KotlinLanguages
    • SwiftLanguages
    • ReactJSLibraries
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • AmplitudeAnalytics
    • HotjarAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • Pivotal TrackerManagement
    • WordpressCMS
    • BaseCRM
    • MailChimpEmail
    • OutboundEmail

Location

Walking distance to great restaurants, coffee shops, and shopping centers. Plus, abundant parking and close to the Metro Expo.

An Insider's view of SimplePractice

What’s the vibe like in the office?

Everyone is really kind and hard-working in a way that pushes you to do your best. We always strive to have clear communication so that politics and games don't factor into daily work. It really does feel like we're on the same team, working towards common goals. I go home every night proud of what I've accomplished.

Emily

Lead Visual Designer

How do you collaborate with other teams in the company?

Although not always possible, I'm old school and try to have in person interactions with other team members whenever I can. Developing an understanding of what other department goals are has also helped me build relationships with others as a way to see we are all supporting one common company mission.

Cate

Customer and Team Onboarding Lead

What are some things you learned at the company?

I've learned that the projects that are meaningful to me most are the ones that seem small in scope and design effort, but truly add a lot of value to our customers daily lives. To be able to see the tangible effects these project have for the customer is extremely rewarding.

Jeff Doan

Senior Product Designer

What projects are you most excited about?

I have the opportunity to execute projects for the strategic initiatives and marketing departments. These projects include creating marketing campaigns to highlight product features and initiatives, establishing and maintaining partnerships, launching new channels of communication, and so much more!

Deepa

Senior Associate, Strategic Initiatives & Partnerships

What are SimplePractice Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
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