SimplePractice
SimplePractice empowers private practices to thrive.
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Director of Lifecycle Marketing

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We’re seeking a Director of Lifecycle Marketing who will play a critical strategic role on our marketing team.You will build and optimize lifecycle email marketing programs and campaigns for our SAAS platform with the goal of increasing conversion, retention, upsell, and reducing churn. You’ll rely on your marketing experience, customer empathy, iterative testing obsession, and data-informed decision making to help our customers and leads understand the incredible value of SimplePractice.

Responsibilities

  • Own all aspects of our email marketing including list management, segmentation, targeting, testing, and the email calendar
  • Take ownership for email’s impact on conversion, upsell, churn 
  • Develop an overall lifecycle marketing strategy to engage and retain SimplePractice customers with relevant, timely, and targeted communications. This includes email, in-app messaging, and additional channels. 
  • Drive the evolution of our lifecycle programs towards automated, trigger-based, dynamically personalized messages
  • Rigorously evaluate the health of existing campaigns and establish a testing program for continuous optimization
  • As a subject matter expert on SimplePractice’s performance against key subscriber goals, provide insights and updates to teams throughout the company
  • Establish and lead informal cross-functional teams, including marketing, product, data, and technology to develop and execute holistic strategies for improving key business outcomes
  • Collaborate with channel owners to execute campaigns and to identify and detail business requirements for new capabilities that will amplify the effect of lifecycle marketing efforts


Requirements

  • 7+ years of direct-to-consumer marketing experience with proven success in both strategy and execution of innovative, high-impact campaigns
  • A track record of driving KPI growth through email marketing
  • Strong analytical skills with the ability to quickly consume large amounts of data and draw insights that drive the business forward
  • Experience working in-house for a SAAS business is a plus but is not required
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Smita Wadhawan
Chief Marketing Officer
LEARN AND CHALLENGE
Leadership That Empowers You to Grow
“Our goal is to lift up our team members and give them the resources they need to succeed,” said Smita Wadhawan, the company’s chief marketing officer. “We ensure we’re creating goals that are not just business-focused but also carving out the time for learning and development.” As a leader, Wadhawan sees her role as one with a priority to empower her team. That means not only empowering them to connect with customers, but also to challenge and grow themselves. “We have access to many learning programs and memberships that allow us the flexibility of learning at our own pace,” she said.
“Our goal is to lift up our team members and give them the resources they need to succeed,” said Smita Wadhawan, the company’s chief marketing officer. “We ensure we’re creating goals that are not just business-focused but also carving out the time for learning and development.” As a leader, Wadhawan sees her role as one with a priority to empower her team. That means not only empowering them to connect with customers, but also to challenge and grow themselves. “We have access to many learning programs and memberships that allow us the flexibility of learning at our own pace,” she said.
We give our team the opportunities and permission to experiment so they can learn by doing.
Josh Keegan Gross
Engineering Manager
EXPLORE AND DEVELOP
Experiment With Tech for Big Results
Josh Keegan Gross’ tech stack includes Ruby on Rails on the backend and Ember.js on the frontend. “Both are opinionated frameworks which take time to learn but allow engineers to complete feature work faster and with more code integrity,” he said. The team has been working on a new project to SimplePractice — a searchable platform of clinicians called the Monarch Directory. “This is a big new direction for us and the impact is huge,” said Keegan Gross. “Allowing people to more easily find and connect with a therapist adds a lot of value to our clinicians, company and the public at large.”
Josh Keegan Gross’ tech stack includes Ruby on Rails on the backend and Ember.js on the frontend. “Both are opinionated frameworks which take time to learn but allow engineers to complete feature work faster and with more code integrity,” he said. The team has been working on a new project to SimplePractice — a searchable platform of clinicians called the Monarch Directory. “This is a big new direction for us and the impact is huge,” said Keegan Gross. “Allowing people to more easily find and connect with a therapist adds a lot of value to our clinicians, company and the public at large.”
Engineers are invited to demo new technologies at lunch-and-learns and our weekly meetings regularly feature demos of something new we’re using in our stack.

What are SimplePractice Perks + Benefits

SimplePractice Benefits Overview

We take care of the people who take care of our customers. We offer 100% medical, dental, vision plans and an attractive 401k. We also offer generous PTO and wellness perks including an Employee Assistance Program (for mental health counseling, legal and financial consultation).

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave
Family medical leave
Vacation + Time Off
Paid volunteer time
Paid holidays
Flexible time off
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Catered lunches in the LA office
Company-sponsored happy hours
Onsite office parking
Garage parking included
Pet friendly
Onsite gym
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Online course subscriptions available
Paid industry certifications
View full list of perks + benefits
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