Director of Influencer Marketing

| Hybrid
Sorry, this job was removed at 11:11 a.m. (PST) on Thursday, January 13, 2022
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Who We Are:

Omaze is a fundraising platform that has raised over $150M to support charities to date by offering people the chance to win once-in-a-lifetime experiences and prizes. Omaze is on a mission to dream the world better, both for our customers and for the charities that we support in our work everyday. Omaze winners have gone to Lake Como with George and Amal Clooney, received Pope Francis’ Lamborghini, lived in Europe for a month, or even received $1M cash. Meanwhile, Omaze experiences have helped build a children's hospice center in the UK, a community hub assisting the homeless population of LA, and solar water farms in multiple countries around the world. 

Omaze was named Fast Company's 2020 Most Innovative Companies and Forbes’ 2021 Best Startup Employers in America. We’re on a path to disrupt the fundraising space and spread optimism at scale, and we’re expanding our exceptional team to help us get there.

Why You’ll Love Working at Omaze:

  • Big Impact: You will be a part of a passionate team of world changers, dedicated to making a meaningful impact in the world. 
  • Growth: Omaze is growing rapidly. If you’re excited about a high-growth, fast-paced environment, or about scaling something that’s never been done before, we’d love to talk to you. 
  • Unique Culture: We live by our virtues. We believe in we before me, growing together, taking ownership, spreading joy and dreaming giant.
  • Perks: If raising millions of dollars every year to support charities isn’t a perk enough, we’re excited to offer unlimited PTO, summer Fridays, weekly meditation, and the opportunity to work with a phenomenal team that makes a global impact every day.

Who We’re Seeking:

The Director of Influencer Marketing will be a key contributor in growing Omaze’s community and maximizing donations via influencer relationships in the US and abroad. Leveraging the power of top celebrities as well as Omaze’s own brand, you will drive traffic to the Omaze site with a focus on generating revenue while optimizing towards a set of KPI goals. This is a performance marketing role with a heavy emphasis on managing influencer marketing execution end to end, as well as developing impact brand partnerships. 

Key Responsibilities:

  • Develop, drive and execute an influencer marketing strategy that drives business goals, such as audience growth, engagement, acquisition and reach
  • Management of budget as it relates to performance marketing objectives for influencers
  • Handle influencer relationships end-to-end, including communication, contracts, creative briefs creation, with Coordinator support
  • Drive execution across all creator partners, ensuring seamless execution on deliverables
  • Manage existing relationships within the digital influencer community (MCN’s, Talent Agencies, Content Creators, Media Platforms, etc.) and develop new relationships as needed 
  • Manage multiple agency relationships to ensure they’re delivering on KPI’s
  • Negotiate with influencers directly to achieve best rates
  • Identify brand-right influencer relationships for brand across all verticals of the business
  • Manage brand budget as it relates to influencers while achieving goals for engagement and awareness
  • Create framework for and execute on brand focused influencer marketing opportunities and brand partnerships
  • Work closely with Merchandising and Integrated Marketing to ensure alignment
  • Establish strategy for paid brand partnerships across cars and houses
  • Lead program for influencer brand content across social platforms
  • Generate creative ideas, innovative storytelling and create concepts for social-first, influencer content for key platforms
  • Parallel path with Social + Integrated Marketing team
  • Ownership of TikTok & YouTube content strategy as it relates to content creators
  • Develop and maintain systems of organization to track these relationships and ensure all campaigns and business initiatives are supported
  • Collaborate cross-functionally with internal departments to ensure influencer channel supports business priorities, including seasonal activations and other marketing initiatives
  • Track and communicate results, with weekly and quarterly reporting
  • Be the brand’s eyes and ears in the influencer marketing space, identifying trends, best practices, and new platforms
  • Manage and grow a local influencer marketing team

Our Ideal Candidate: 

  • Bachelor’s Degree 
  • 8+ years’ experience in hands-on digital/growth marketing experience
  • 5+ years’ experience managing and developing high performance teams
  • Deep understanding of the influencer marketing space, including popular platforms like youtube
  • Strong quantitative, analytical and problem-solving skills
  • Strong negotiation skills in order to lock agreements at below standard rates
  • Agile and able to manage competing priorities 
  • You have full command of paid acquisition KPIs, and platform algorithms
  • Thrives in a fast-paced, and dynamic environment

What to Expect:

  • Competitive salary and benefits including medical/dental/vision insurance, 401k matching, fertility support, parental leave, mental health support and employee stock options.
  • Our office is dog-friendly (but for now we enjoy our furry friends over video calls).
  • We're committed to putting the health of our employees first and are currently working from home. We offer a monthly stipend to support employees’ remote office set up and we continue to find creative opportunities to connect and socialize virtually.
  • We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omazer can bring their authentic self to work at all times.

 

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Location

The office is located in Marina del Rey with easy access to plenty of restaurants. We are close to LAX, beaches and Marina.

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