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Director, Field Marketing

| Greater LA Area

Director, Field Marketing 

We’re looking for a hands-on marketing leader with a passion for building teams, operationalizing functions, and accelerating revenue as we aggressively expand into new markets, segments, and geographies. Reporting to the VP of Corporate Marketing, this role will own all aspects of marketing programs, segment marketing plans, field marketing, and sales team alignment. The ideal candidate is creative, collaborative, and data-driven. 

At a high-level you will help us:

Build a highly-collaborative function that binds sales and marketing success in this role means you’re organized, driven, and collaborative. You’re quick on your feet and comfortable with ambiguity. ServiceTitan is changing how the world works, and you’re excited to be a part of that!

Your Responsibilities:

  • Build and execute integrated segment and regional strategic marketing programs aligned to sales priorities and revenue targets, including but not limited to demand generation campaigns, direct mail, executive programs, account-based marketing pilots, field events, trade shows and partner programs
  • Work cross-functionally to oversee the timely execution of the field-marketing plan and collaborate with sales development and sales to ensure strong follow-through on sourced leads
  • Track, measure and report on pipeline metrics across field marketing programs on a weekly basis- Inquiry, MQLs, SQLs, Opportunities, and Closed Won
  • Create account-based marketing programs based on target audience and segment requirements including; size, geography, vertical, etc.
  • Leverage data and partnership with revenue operations to gauge and forecast segment marketing funnels and close rates
  • Communicate all marketing plans, activities and report program results consistently to sales, sales development, revenue ops, and marketing
  • Build and maintain ongoing communications with the regional sales VPs and directors, demand generation peers, digital marketing teams, and account executives
  • Maintain ownership of full campaign build-outs for targeted campaigns including concept, creative brief, content, call-to-action, asset, and campaign flow through Marketo
  • Partner with events team in developing regional and campaign specific target lists for industry trade shows and roadshow series throughout US and Canada
  • Communicate with sales in order to gain buy-in, understanding and participation in marketing programs on a quarterly basis
  • Understand the market trends in the region and customize programs as needed
  • Maintain core metrics for campaign and field activity, including attribution, utilizing Salesforce, Marketo, Tableau, etc. 
  • Oversight and management of the field marketing organization 

Qualifications:

  • BA in Marketing or equivalent
  • Minimum of 7-10 years of high tech, Software Marketing and Field Marketing Experience
  • Experience mentoring and managing a regional marketing team with varying levels of experience
  • Field marketing, segment marketing, demand creation and/or campaign execution experience, and implementing joint-marketing plans
  • Experience with Salesforce, Marketo, LeanData, Bizable, and other MarTech applications
  • Can do, positive and fun attitude with ability to partner and communicate effectively with sales, marketing and partner community
  • Willing to roll-up sleeves and do whatever it takes to deliver success – action and result oriented
  • Strong organizational, project management, and multitasking skills.
  • Ability to work collaboratively to create a results-driven, team-oriented environment.
  • Strong analytical skills to determine ROI of marketing programs.
  • Ability to work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical executives
  • Experience managing external vendors/agencies
  • Strong analytical skills to determine ROI of marketing programs

About ServiceTitan

ServiceTitan is a mobile, cloud-based software platform that helps home services companies streamline operations, improve customer service, and grow their business. ServiceTitan's end-to-end solution for the multi-billion dollar residential home services industry includes CRM, intelligent dispatch, custom reporting, marketing automation, mobile solution for field techs, and accounting integration with Intacct and QuickBooks. ServiceTitan brings a fully operational modern SaaS infrastructure to an industry traditionally underserved by software. ServiceTitan is the preferred software for hundreds of the world's most successful plumbing, HVAC, and electrical companies. For more information about ServiceTitan, visit www.ServiceTitan.com.

Los Angeles Business Journal Best Places to Work, 2018
Los Angeles Business Journal Top 100 Fastest Growing Private Company, 2018
Deloitte Fast 500, 2018
Inc 5000 - Best Workplaces, 2018
Inc. 5000 – America’s Fastest Growing Companies, 2018
Glassdoor/Battery Ventures Highest Rated Cloud Computing Companies, 2018
Mogul Top 1000 Companies Worldwide for Millennial Women 2018
Forbes - Next Billion-Dollar Startup List, 2017

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • MySQLDatabases
    • AsanaManagement
    • JIRAManagement
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail

Location

Our neighborhood is considered a "crossroads" and "gateway" city. We have suburban life on one side and city life on the other.

An Insider's view of ServiceTitan Inc.

How do you collaborate with other teams in the company?

I usually prefer communicating and collaborating via slack or emails, but if I am looking for a rapid solution then I would walk over to them.

Dave Avetikyan

Data Engineer

What are some things you learned at the company?

I've been part of teams throughout my career, but here at ServiceTitan I've had a chance to collaborate in full with my colleagues. I've also learned new things about being accountable to your teammates, the power that transparency has in keeping teams together, and the benefits of being open and candid.

Jason Mulero

Senior Learning & Development Specialist

What makes someone successful on your team?

Empathy, determination, and resourcefulness!

You're the main point of contact for a complex, detail-oriented implementation schedule that has concurrent timelines and moving parts. You need to be cool and collected in the face of high-stress situations, all while delivering an excellent customer experience.

Kathy Chang Sercu

Sr. Manager, Enterprise Implementation

What are ServiceTitan Inc. Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
ServiceTitan's dental plan covers 100% of the cost for preventative care
Vision Benefits
ServiceTitan's vision plan covers 100% of the cost for preventative care
Health Insurance Benefits
ServiceTitan's incredibly generous health plan covers 100% of the cost and 80% for dependents.
Life Insurance
Pet Insurance
ServiceTitan offers Pet Insurance to our Titan pets.
Wellness Programs
ServiceTitan partnered with Fitspot to bring onsite massages and exercise activities to the office
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Company Outings
Aside from our annual summer picnic and holiday party, we always make time to have happy hour with the team. In addition, we value team building, so we often take team offsites.
Free Daily Meals
ServiceTitan offers free lunches everyday and a fully stocked pantry with La Croix and your favorite cereals!
Game Room
Stocked Kitchen
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

We really listen to the feedback of our employees and want to make sure that each perk is thought out and mindful for everyone.

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