Digital Growth Marketing Specialist
Who we are.
Golden Hippo is a young, growing direct to consumer digital marketing company committed to helping everyone live their healthiest life. We create cutting edge health, wellness, and beauty products and work tirelessly to get them into the hands of the people who need them most - our customers. Our e-commerce platform enables us to do so powered by incredible tech talent. We're growing fast, but our core values remain the same as when we were founded in 2010. If you're passionate about cutting edge marketing and technology, design, copywriting and video editing, and the operations behind all this, we want to hear from you. And if you are results driven, ambitious, a creative problem-solver, have a positive energy, collaborative and team oriented, and a continuous learner we might just be the perfect place for you!
The role.
Golden Hippo is currently looking for a Digital Growth Marketing Specialist who will be responsible for managing Golden Hippo’s ad campaigns on Taboola, Outbrain, and other native ad platforms. This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns.
Why you should work with us.
Here at Golden Hippo we work in a lively, laid back work environment with a fully stocked kitchen for our employees to use. We pride ourselves in our incredibly diverse workforce. We intentionally strive to cultivate, create, and celebrate a rich, vibrant and inclusive culture of belonging where our employees feel respected and empowered. We also offer:
- Competitive salary (DOE)
- Employer-paid benefits (medical, dental, vision, life...)
- Matching 401K plan
- In-office CrossFit gym with professional coaches
- Yoga and meditation breaks
- Casual, "no dress code" atmosphere and an open, inspiring office space
- Ongoing learning and development opportunities such as manager and employee development classes, book clubs, webinars, mentorship program, Hippo Talks, and much more.
- Regular celebrations and happy hours
- Highly interactive work with a talented, diverse, passionate team
- UNLIMITED room for growth and results-based pay increases
See what it’s like working at Golden Hippo!
What your day will look like
- Set-up, manage, execute and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals
- Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization
- Continuously ideate, implement and measure results of A/B testing for both creatives and landing pages to optimize for engagement/conversions.
- Perform regular tracking and analysis on the performance of each advertising channel and campaign.
- Maintain a top-level view of customer experience throughout the sales funnel (including SEO, customer support, branded site)
- Review new content submissions (sales letter copy, video edits, etc.) and provide feedback if changes need to be made before testing
- Stay apprised of industry standards, new media programs/opportunities and implement new strategies to reach targets.
- Act as point person across all company departments for individual customer acquisition funnels
The best candidates will have
- Bachelor's degree required
- 1-2+ years digital marketing experience preferably within digital acquisition/ performance marketing (Direct-to-Consumer experience preferred)
- Native advertising experience, using platforms such as Taboola and Outbrain preferred
- Experience optimizing sales funnels via A/B testing
- Proficiency in spreadsheets (Microsoft Excel and Google Docs)
- Comfortable with basic image editing using Photoshop
- Strong mathematical and analytical skills
- Openness and ability to learn new concepts and systems quickly
- High level of accuracy and attention to detail
- Proficient at managing multiple projects and able to organize, prioritize and structure workload
- Strong interpersonal, verbal and written skills
- Self-motivated and a drive to succeed
- Bilingual in Spanish is a plus
Golden Hippo is always looking for smart, driven self-starters who are excited to build a place for themselves in one of the most fun, exciting companies in Los Angeles. If you thrive on community and communication, learning from your failures, and embracing the unexpected, Golden Hippo just might be the place for you.
Golden Hippo Company Culture Highlights:
- Winner of Comparably's Award for Best Company in Los Angeles 2021
- Winner of Comparably’s Award for Best Teams - Marketing 2021
- Winner of Comparably’s Award for Best Company - Leadership 2020
- Winner of Built In LA’s Best Places to Work - Perks & Benefits 2020 & 2021
- Golden Hippo is ranked in the top 5% of companies for Work Culture on Comparably.
Check us out on Comparably!
Equal Employment Opportunity
Golden Hippo strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas.
Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Golden Hippo recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Golden Hippo may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.