Content Marketing Strategist
We’re looking for a Content Marketing Strategist to join Snap Inc! As a member of the Business Marketing team, you will develop relevant, consistent, and on brand content that drives demand, and advertiser acquisition and retention. Working from our Los Angeles, CA headquarters, you’ll collaborate with our Sales, Product, and Design teams to create relevant content that will be distributed across a variety of online and off-line channels.
What you’ll do:
Work with the Head of Scaled Business Marketing to build content relevant to our multi-channel digital marketing roadmap and editorial calendar
Develop unique, consistent, on brand messaging for digital marketing channels and partner channels, based on audience trends and insights
Deliver a variety of content pieces, including customer case studies, blog articles, white papers, tweets, videos, infographics, webinars, and web copy
Act as an expert on our content inventory to support our marketing and sales teams with their prospect outreach needs
Accountable for content marketing initiatives that drive leads, engagement, and retention
Ability to analyze and present content and social performance
Minimum qualifications:
- Bachelor’s degree
- 5+ years experience creating content for the web and growing a social audience
Preferred qualifications:
- Content marketing for a B2B audience
- Extensive business writing and editing experience
- Ability to project manage end to end creative development process, including working with internal and external resources, to completion with minimal guidance
- Ability to work independently as well as collaboratively in a team environment
- Excellent relationship building skills
- Editorial mindset that seeks to understand what B2B audiences consume and how to create it