Content Marketing Manager
What You'll Do:
As the Content Marketing Manager you will have the opportunity to be creative and use your talents to create content, write, and produce various types of content for our customers, and future customers. We want someone who can tell stories about sales and marketing best practices, technology markets and have fun doing it. This role requires creativity, attention to detail, and project management skills.
What You'll Be Responsible For:
- Designing and writing compelling content marketing for businesses – Market reports, ebooks, blogs, case studies, and more
- Planning and executing on a content calendar
- Establishing success metrics measuring for successful content marketing, align team on goals, and align results with company’s strategic growth objectives
- Work cross-functionally with the team to contribute to campaign development, and overall marketplace awareness of HG Insights
- Providing regular reporting of content performance and insights
- Mapping content delivery against the entire identified buying journey
- Maintaining alignment of the HG Insights brand tone and voice and provides an editorial eye when crafting high-level campaign themes while also writing and producing content alongside subject matter experts (SMEs) and external resources
What You’ll Need:
- Experience being a storyteller who can collaborate across a wide variety of functions, to deliver data-driven analysis through content
- The ability to point to instances where you’ve challenged the status quo in B2B content marketing
- You have a track record of experience across long/short-form content, video development, brand copy, and digital marketing copy.
- You have an operational mindset to manage and monitor individual and team tasks and deadlines
- The ability to handle multiple projects while working cross functionally to meet both short-term and long-term goals
- Analytical abilities needed to gather and analyze key insights and metrics. Apply these findings to create a long-term vision to scale the content marketing program
About Us:
Headquartered in beautiful Santa Barbara, HG Insights is the global leader in technology intelligence. HG Insights uses advanced data science methodologies to help the world’s largest technology firms and the fastest growing companies accelerate their sales, marketing, and strategy efforts.
We offer a competitive salary, 401K, growth potential, great benefits, and an accomplished diverse remote team. As a remote worker, you are invited to work in any U.S. city where you’re happiest and most productive, while also participating in company-wide events, where we strive to ensure our remote team members feel included. We run the gamut in geography, lifestyle and interests, but we’re united by a common set of core values: we ask for and give help, we embrace challenges, we are all part of the solution, and we care about our work, our customers and each other.
HG Insights determines pay for positions using local, national, and industry-specific survey data. We strive to make competitive offers allowing the new employee room for future growth. Individual compensation packages are based on various factors unique to each candidate. All offers are determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, and abilities, as well as internal factors.
The salary range for this position is $100,000 - $120,000. Some of our roles are eligible for variable compensation that is not reflected in these figures and is role specific. The Talent Acquisition team will communicate all compensation components.
Our Santa Barbara office is open! We are following all local and state guidelines while in office. Employee safety is of utmost importance, and we are taking all necessary precautions. For more information on how we are doing this, please speak with one of our HR team members. Full vaccination against COVID-19 is required unless you qualify for a federally protected exemption.
HG Insights Company is an Equal Opportunity Employer
Please note that HG Insights does not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights
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