Community Marketing Lead
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.
We’re looking for a Community Marketing Lead to join Snap Inc! As a member of the Marketing team, you will act as a liaison to our communities. Working from our Los Angeles headquarters, you’ll collaborate with the Social Manager, Social Lead, Marketing Managers and other cross-functional partners to lead communication with Snap’s audiences and provide executional excellence across our Social Media marketing efforts
What you’ll do:
Publishing/Engagement: Lead social publishing across all brand social channels – manage community engagement to foster positive word of mouth/channel growth.
Community management: Act as a community advocate by communicating directly with Snap community members each day, to build brand advocacy. Manage social community management strategy and copywriting across 15+ channels.
UGC curation: Review hundreds of pieces of content per day, and curate top selects as briefed by Social Media Manager and Communications Directors
Platform management: Become an expert with our Social, CRM, and endemic tools and make suggestions for workflow efficiency and growth
Asset management: Develop a new and efficient process for curating and disseminating UGC to key internal stakeholders and agency partners
Community insights: Develop a community engagement data tracking system. Build monthly and quarterly reports, analyzing quantitative and qualitative community engagement metrics to help evolve our Marketing and Communications strategies
Legal policy enforcement: Collaborate with our Legal team to inform and enforce content guidelines and regulations
Cross-Functional Leadership: Work with other teams in the company such as, Communications, Partnerships, Content, Events, Product, and Legal to support integrated social media & Spotlight initiatives
Process development: Lead strategic planning for community outreach and proactively solve problems and establish ways of working that influence the rest of the org.
Knowledge, Skills & Abilities:
Skilled in curating and organizing user generated content
Ability to quickly adopt brand tone
Knowledge of user generated content rules and regulations
Excellent verbal and written communication skills, with high attention to detail
Ability to prioritize tasks, think critically and innovate to solve problems independently
Ability to work with internal and external stakeholders at all levels of a company
Ability to analyze, consolidate, and interpret social media data
Proficient in reporting and data visualization
Minimum Qualifications:
BS/BA degree or equivalent years of experience
6+ years of experience of social community management and/or social copywriting
Experience working with Looker, Salesforce, Zendesk, JIRA, Confluence or other ticket management systems
Asset management experience
Experience working on a global Marketing or Communications team
Preferred Qualifications:
Finger on the pulse of culture and impactful content
Passion for Snapchat and visual communication
Fluency in Spanish
Asset management experience
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].