Business Data Analyst
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
We’re looking for a Marketing Analyst to join Business Marketing. As a member of the Business Marketing team, you will implement and manage reporting and analytics for all Business Marketing initiatives. Working from our Los Angeles headquarters/office, you’ll collaborate with Paid Acquisition, Email Marketing, Product, and Data Science to help drive key business decisions via data and analytics, KPI-tracking, and custom reporting dashboards.
What you’ll do:
Build and maintain dashboards and reports to track OKRs and KPIs and measure overall health of marketing channels
Analyze marketing campaigns via full-funnel tracking to identify customer intent, channel performance, and overall campaign performance
Measure ROI of online and offline advertising campaigns
Work with stakeholders to design, implement, and analyze A/B multivariate tests to drive KPIs
Work cross-functionally with Marketing, Product, and Data Science teams to analyze data and drive meaningful business results in the US and globally
Own campaign reporting via custom dashboards and visualizations - regularly socializing results with key stakeholders
Support paid acquisition team with implementation and validation of third party advertising pixels
Support and coordinate with marketing managers to measure the impact of ad creatives, targeting, and bidding optimizations
Perform analyses across our marketing channels and identify seasonal trends and other areas of opportunities
Ideate, develop, and implement strategies to automate repetitive tasks and reporting
Minimum qualifications:
Bachelor’s degree required with a major or emphasis in Marketing, Statistics, Finance or Economics preferred
3+ years of experience working in a Business Intelligence analyst, Marketing analyst or similar role
Proficiency in SQL required
Proficiency in Google Analytics required
Preferred qualifications:
Excellent verbal and written communication skills, with high attention to detail
Ability to prioritize tasks and work independently
Experience collaborating with internal and external stakeholders at all levels of a company
Experience working with B2B marketing is strongly preferred
Experience with Looker strongly preferred
Knowledgeable in online and offline marketing tactics including paid search, social, display, SEO, email marketing, and direct marketing
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].