Brand Director, Health & Wellness

| Greater LA Area
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Who We Are:
Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employees are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives.

Our A-players are results-driven creative thinkers who like to move fast, get the job done, and have fun doing it. If you love to roll up your sleeves, take on exciting new challenges every day, and drive massive growth, we want to hear from you!

Why Golden Hippo:
Here at Golden Hippo, we work to develop best-in-class products, revolutionary marketing campaigns, and glowing customer experiences. We pride ourselves on our award-winning culture and incredibly diverse workforce. We intentionally strive to cultivate, create, and celebrate a rich, vibrant and inclusive culture of belonging where our employees feel respected and empowered. We also offer:
 

  • Award-winning culture… Winner of Comparably's Award for Best Company in Los Angeles 2021, Best Teams - Marketing 2021, Best Company - Leadership 2020, and more! Click here to view more.
  • Competitive salary & bonus opportunities
  • Flexible, remote work arrangements available for most positions
  • Highly valuable employee stock ownership plan (ESOP)
  • Employer-paid benefits (medical, dental, vision, life, parental leave, and more)
  • Generous matching 401K plan
  • UNLIMITED room for growth and results-based pay increases
  • Highly interactive, challenging work with a talented, diverse, passionate team
  • Ongoing learning and development opportunities such as manager and employee development classes, Tuition Assistance Program, book club, film club, webinars, mentorship program, Hippo Talks, and much more
  • Casual, "no dress code" atmosphere
  • In-office gym & fitness classes, fully-stocked kitchen, plus regular yoga, meditation breaks, happy hours, and events

The role:

Golden Hippo is currently looking for a Brand Director who will be responsible for growing and leading a heath and wellness brand. This role consists of focusing simultaneously on growth of digital marketing, diversification of product categories and marketing channels and enhancing customer experience and engagement. This role will also manage both revenue and cost elements as well as oversee the brand's sales functions, branding and new channel initiatives.

What Your Day-to-Day Will Look Like:

  • Develop, execute, and be accountable for the overall business plan, strategy, and performance of the brand; set high-level business priorities & goals to drive brand performance
  • Responsible and accountable for revenue, operating costs & overall profitability of the brand
  • Grow and increase sales by leading the creation, optimization, & diversification of new customer acquisition campaigns
  • Lead efforts to increase customer lifetime value via email sales, SMS, subscriptions, branded site optimization, remarketing, and other post-purchase channels
  • Drive the innovation process of new products for the brand; ensure consistent & efficient pipeline of high-potential new products
  • Lead reputation-boosting efforts including but not limited to social media, influencer/ambassador marketing, PR/media appearances, and brand partnerships
  • Support retail team in leading exploration and expansion of retail business
  • Develop a robust marketing plan & development roadmap for emerging food line
  • Manage branding across all assets to ensure a cohesive user experience at branded touchpoints
  • Develop comprehensive understanding of brand philosophy & literature
  • Ensure effectiveness of all external partnerships, resources, agencies, & affiliates 
  • Work cross-functionally with stakeholders across all departments, utilizing existing services as appropriate
  • Hire top talent as needed to achieve growth & performance objectives
  • Performs other duties as assigned.


The Best Candidates Will Have:

  • Bachelor's Degree in Marketing, Business Administration or related field required
  • 10+ years of brand management experience required 
  • Previous experience working with food and/or health and wellness/ dietary supplements
  • Experience with analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions
  • Experience in a role directly accountable for high-level economic metrics
  • Experience with OR ability to quickly learn fundamentals of performance media buying, copywriting, inventory management, product development, & other key functions as needed
  • A strong sense of creativity and understanding of the creative process
  • Project management capabilities. The ability to manage complex project work streams across multiple dimensions, with internal and external partners.
  • Exceptional attention to detail
  • Self-starter, problem solver with strong ability to work independently
  • Experience and knowledge in how to run multiple (100’s) of split tests across a variety of mediums
  • Experience working with offline marketing, including but not limited to retail, TV, and other traditional brand marketing channels
  • Be able to identify good design for website, packaging, etc.; ability to articulate what the brand image should be or already is
  • Knowledge and understanding the fundamentals of direct response marketing
  • Exceptional people management skills including hiring, training, delegation, and performance management
  • Able and willing to learn with a can-do attitude.

Equal Employment Opportunity
Golden Hippo strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
 We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas.

Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Golden Hippo recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Golden Hippo may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.


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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • JIRAManagement
    • WordpressCMS

Location

Golden Hippo is located in Woodland Hills, one of Los Angeles' finest neighborhoods. We're nestled in-between a serene creek and shopping center.

An Insider's view of Golden Hippo

What’s the vibe like in the office?

It is professional yet lively and relaxed. The office is always buzzing with people exchanging ideas and discussing different ways to reach our goals. It’s fun to work in an environment that works hard, but plays hard too!

Tannum

Online Reputation Management Lead

How do you collaborate with other teams in the company?

We use a mix of Jira/Slack/Invision to help facilitate clear
communication between different departments. In addition to these applications, we thrive on face-to-face interactions which help everyone share ideas and feedback about different projects and we have tons of meeting spaces that help us be able to have focused and efficient conversations.

Anisha

Front End Developer

How has your career grown since starting at the company?

Unlike large corporations where individuals have very specific jobs that limit their duties and exposure to growth, Golden Hippo has allowed me to quickly gain a lot of valuable skills for my career growth. I have plenty of exposure to challenging assignments. I've also learned how to adapt and improvise as well as take on new duties.

Ahmad

Supply Chain Analyst

How do you make yourself accessible to the rest of the team?

It’s one thing to be accessible, it’s another thing to be sought out. That requires building a foundation of trust, and safety. I establish that by reaching out, being highly visible, authentic, compassionate, with invitations to be sought out. I am timely in my response, connect on a human level, follow-up, and am thus viewed as truly accessible.

Kevin

Chief HR Officer

What projects are you most excited about?

The Management and Leadership training initiatives. These programs are meant to support the development of our future Hippo leaders, regardless of their existing experience and career levels. L&D is planning on leveraging the knowledge of our existing leadership team and learning resources to ensure successful results for all training initiatives.

Claudia

Learning & Development Manager

What are Golden Hippo Perks + Benefits

Golden Hippo Benefits Overview

At Golden Hippo our benefits extend far beyond providing coverage for basic health services. Whether it's downloading the medical plan app, or having the ability to quickly connect to life balance resources, our benefit plans contribute to sustaining a well-rounded life.

Culture
Volunteer in local community
Various teams at Golden Hippo volunteer various local charities, as well as participate in food drives for the local food bank.
Partners with Nonprofits
Golden Hippo support various global charities through many of our brands, including Smile Train, Charity:Water, Vitamin Angels, and more!
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Hiring managers train in how to be aware of unconscious bias during interview and hiring training.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Company pays 100% of the employee's premium
Vision Benefits
Company pays 100% of the employee's premium
Health Insurance Benefits
Company pays 100% of the employee's premium
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Monthly KPI bonus based on company performance
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program

Additional Perks + Benefits

We offer a lot of unique company perks! Some of these include free Crossfit classes, a fully-stocked kitchen, catered birthday lunches, free yoga and meditation classes throughout the day, and a dog-friendly office!

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