The Marketing Specialist will lead Web3-focused marketing strategies, conduct competitor research, execute digital campaigns, and analyze metrics to enhance performance.
Cointelegraph, founded in 2013, is a leading digital media resource covering crypto, and blockchain trends. Our mission is to deliver unbiased news, comprehensive analytics, cryptocurrency price charts, opinion pieces, and reports on the social transformation brought by digital currencies.
About the role:
As our Marketing Specialist, you'll be at the helm, leading the charge on Web3-focused marketing strategies. Coming from an agency background, you'll rock competitor research, social media campaigns, contribute to killer campaign plans, and craft eye-catching marketing materials across digital channels. SEO strategies? You got it covered.
Responsibilities:
- Conduct in-depth web research on client target audiences, industry trends, and crypto/blockchain competitors.
- Contribute to integrated marketing strategies, covering Website, SEO, SEM, Social Media, Content Marketing, Product Marketing, Funnels, PR, Branding, Reputation, Paid Ads, and marketing tools.
- Perform audits (web, social, ad, product) and deliver actionable recommendations.
- Plan and execute media/advertising campaigns across platforms.
- Identify events, webinars, and community engagements for clients.
- Monitor and analyze campaign metrics, providing insights for improvement.
- Contribute to creating engaging content themes and topics.
- Collaborate with cross-functional teams, including account managers.
- Coordinate tasks and follow up with clients as needed.
- Identify process gaps and propose improvement solutions.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong interest and understanding of the crypto and blockchain industry.
- Excellent written and verbal communication skills for creating engaging content.
- Proficiency in social media platforms, content management systems, and marketing analytics tools.
- Basic knowledge of marketing principles, strategies, and best practices.
- Strong analytical skills for data-driven decision-making.
- Detail-oriented with exceptional organizational and time management abilities.
- Collaborative mindset for a fast-paced and dynamic environment.
- Self-motivated with a willingness to learn and adapt to industry trends.
Benefits:
- Fully Remote: Work from anywhere.
Top Skills
Content Marketing
Marketing Analytics Tools
Sem
Seo
Social Media
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