Manages automotive dealership digital marketing, including vehicle merchandising, online promotions, social media, email campaigns, creative assets, CRM support, advertising compliance, website troubleshooting, vendor coordination, and performance reporting. The role partners with sales and service teams to improve customer engagement, retention, and dealership growth.
Are you a marketing powerhouse who can turn clicks into customers and ideas into results?
Tuttle-Click Automotive Group is seeking a dynamic Marketing Specialist to help drive brand awareness, customer engagement, and dealership growth. If you're passionate about digital marketing, creative storytelling, and delivering measurable results, we'd love to hear from you.
Marketing Specialist Key Responsibilities
- Manage online vehicle merchandising, ensuring inventory listings, pricing, incentives, and availability are accurate and up to date.
- Partner with Sales Management to maintain online promotions, specials, and manufacturer offers across all digital platforms.
- Create digital marketing assets, including website graphics, banner ads, landing pages, email content, and promotional materials.
- Review digital advertising for accuracy, compliance, and adherence to dealership and manufacturer guidelines.
- Manage dealership social media channels, including content creation, scheduling, promotions, and community engagement.
- Coordinate creative content, including photography, video, and graphics, for advertising and social media campaigns.
- Support email marketing and customer retention initiatives for sales and service departments.
- Assist with CRM administration, campaigns, reporting, and user support.
- Monitor and troubleshoot website, inventory, and digital advertising issues, coordinating with vendors as needed.
- Prepare performance reports and provide recommendations to improve digital marketing results.
- Support special projects, technology implementations, and other marketing initiatives as assigned.
Marketing Specialist Compensation and Benefits
The Marketing Specialist position has a pay range of $26.00 - $30.00 per hour, based on experience and qualifications.
In addition, we offer:
- Employer-subsidized medical and dental insurance
- Company-paid life insurance and Employee Assistance Program (EAP)
- Optional benefits including short-term disability, long-term disability, accident, critical illness, and supplemental life insurance
- 401(k) plan with company match
- Paid Time Off (PTO) beginning on Day 1
- Employee discounts on parts, service, and vehicle purchases for you and your eligible family members
Marketing Specialist Qualifications
- 1+ years of experience in automotive digital marketing, marketing, or a related field preferred.
- Knowledge of automotive dealership operations and online vehicle merchandising preferred.
- Experience with dealership websites, inventory management systems, CRM/DMS platforms, digital advertising platforms, and third-party automotive marketplaces preferred.
- Strong understanding of social media platforms and digital marketing best practices.
- Proficient in Adobe Creative Suite, Microsoft Office, and reporting/analytics tools.
- Strong organizational skills with exceptional attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong written, verbal, and interpersonal communication skills.
- Ability to analyze performance data and make actionable recommendations.
- Self-motivated with the ability to work independently while collaborating effectively with multiple departments and external vendors.
Corporate Hiring Requirements: Must be at least 18 years of age and able to pass a background check and drug screening.
If you're looking for an opportunity to grow your marketing career with a well-established California automotive group, we'd love to meet you.
Apply today and help drive the future of automotive marketing at Tuttle-Click Automotive Group!
Tuttle-Click Hyundai Irvine, California, USA Office
Irvine, CA, United States
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