Marketing Program Manager

As a Marketing Project Manager, you will serve as the central coordinator responsible for translating go-to-market strategies into actionable marketing plans and ensuring flawless execution across multiple initiatives. You will partner with cross-functional stakeholders, creative teams, and marketing partners to manage project timelines, drive alignment, oversee campaign readiness, and support the delivery of customer-focused marketing programs. This role requires strong project management capabilities, operational excellence, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.

• Support the execution and operationalization of go-to-market (GTM) strategies for ongoing marketing and growth initiatives.
• Assist in developing and maintaining marketing plans, campaign calendars, messaging frameworks, and launch schedules.
• Translate strategic objectives into actionable project plans with clear milestones and deliverables.
• Identify opportunities to improve processes, campaign performance, and execution effectiveness.

• Lead end-to-end project management for marketing initiatives from planning through execution.
• Develop and maintain detailed project timelines, workback schedules, and dependency tracking.
• Monitor project risks, identify potential roadblocks, and implement mitigation plans.
• Coordinate priorities across multiple stakeholders to ensure successful delivery of business objectives.
• Establish and maintain regular operating rhythms, status updates, planning meetings, and launch checkpoints.
• Serve as the primary point of contact for project coordination, execution, and accountability.

• Partner with internal stakeholders across marketing, creative, operations, and business teams to drive alignment.
• Facilitate meetings, communicate project status, and ensure transparency around decisions, risks, and milestones.
• Coordinate deliverables and dependencies across multiple teams to ensure execution readiness.
• Foster strong working relationships to support efficient collaboration and decision-making.

• Manage campaign planning, launch readiness, asset workflows, and execution tracking.
• Ensure all marketing deliverables are completed on schedule and meet quality expectations.
• Maintain project trackers, dashboards, reporting tools, and documentation to provide visibility into progress.
• Oversee asset sequencing, approvals, and readiness across multiple marketing channels.

• Review marketing content, messaging, and creative assets to ensure alignment with campaign objectives.
• Provide feedback on creative deliverables to ensure consistency, clarity, and customer-focused communication.
• Collaborate with creative and marketing partners to support compelling product and campaign storytelling.
• Help maintain messaging consistency across customer touchpoints and marketing channels.

• Prepare project updates, status reports, recommendations, and presentations for stakeholders.
• Track project performance metrics and communicate progress against key objectives.
• Support planning discussions by analyzing project status, resource needs, and execution requirements.

• Bachelor's degree in Business Administration, Marketing, Communications, Project Management, or a related field.
• 3+ years of experience in cross-functional project or program management.
• 3+ years of experience managing project timelines, deliverables, dependencies, risk mitigation, and stakeholder communications.
• 3+ years of experience using project tracking and reporting tools, including Excel and collaborative planning platforms.
• 3+ years of experience supporting marketing operations, campaign execution, launch planning, or go-to-market programs.
• Experience managing multiple concurrent projects in a fast-paced environment.
• Strong written and verbal communication skills with the ability to present information clearly to diverse audiences.
• Excellent organizational skills and attention to detail.
• Ability to work independently while collaborating effectively across teams.

• Experience working with marketing, creative, branding, or agency teams.
• Experience reviewing marketing messaging, creative assets, and campaign deliverables.
• PMP, PMI, or other project management certification.
• Familiarity with marketing campaign planning, content development processes, and asset management workflows.
• Experience building reports, dashboards, and execution tracking frameworks.
• Strong analytical and problem-solving skills with the ability to identify process improvements.
• Experience leveraging AI-powered productivity tools and automation solutions to improve project efficiency and workflow management.
• Experience supporting consumer marketing, product marketing, or direct-to-customer initiatives.
• Proven ability to proactively identify opportunities, make recommendations, and drive continuous improvement.