Marketing Operations Manager

Job Title: Marketing Operations Manager

Location: Candidate must be located in Canada, preferably GTA region. Our office is located in Toronto, ON, Canada, but the role is remote/hybrid/flexible.

Reports to: VP of Marketing

About the Role

Practice Better is seeking a data-driven Marketing Operations Manager to sit at the critical intersection of marketing, data analytics, and finance. This role will be instrumental in driving efficiency, optimizing performance, and providing the analytical foundation that powers our marketing strategy. You'll transform complex data into actionable insights, ensuring every marketing dollar drives measurable impact for our health and wellness practitioner community.

What You'll Do

Performance Analytics & Insights: 

• Design and maintain comprehensive attribution models across all marketing channels, providing clear visibility into campaign ROI and customer acquisition costs
• Conduct deep-dive analyses on funnel performance, identifying bottlenecks and opportunities to improve conversion rates at each stage
• Track and analyze key marketing metrics including MQLs, SQLs, pipeline velocity, CAC, LTV, campaign attribution, Trial to Paid Conversion, and Churn.
• Develop predictive models to forecast campaign performance and inform budget allocation decisions

Operational Excellence

• Optimize marketing processes and workflows to increase team efficiency and reduce time-to-market for campaigns
• Manage marketing technology stack integration and data flow between systems (HubSpot, analytics platforms, etc.)Establish and maintain data governance standards to ensure accuracy and consistency across all reporting
• Lead marketing budget planning, tracking, and reconciliation, providing monthly variance analysis and recommendations

Strategic Partnership

• Partner with Performance Marketing, Lifecycle Marketing, Growth, and Customer Success teams to align on metrics and attribution methodology
• Translate complex data findings into clear, actionable recommendations for marketing leadership and cross-functional partners
• Create executive-ready dashboards and reports that tell the story behind the numbers
• Serve as the marketing team's analytics expert, educating team members on metrics interpretation and best practices

Campaign & Channel Optimization

• Conduct multi-touch attribution analysis to understand the true impact of each marketing touchpoint
• Perform cohort analyses to identify trends in customer behavior and lifetime value
• A/B test campaign elements and provide statistical analysis on results and recommendations
• Monitor competitive landscape and industry benchmarks to contextualize performance

What You'll Bring

Required Experience:

• 4-6+ years of experience in marketing operations, analytics, or business intelligence roles, preferably in B2B SaaS
• Proven track record of building attribution models and analyzing complex, multi-channel marketing data
• Experience managing marketing budgets and providing financial analysis and reporting
• Advanced proficiency in SQL, Excel/Google Sheets, and at least one BI tool (Sigma, Power BI, Looker)
• Experience with marketing automation platforms (HubSpot preferred) and CRM systems

Technical Skills

• Expert-level data analysis skills with the ability to work with large datasets from multiple sources
• Strong understanding of statistical analysis, including confidence intervals, significance testing, and cohort analysis
• Experience with attribution modeling (first-touch, last-touch, multi-touch, data-driven)
• Proficiency in building automated reporting and dashboards
• Working knowledge of Google Analytics, Google Ads, and social media advertising platforms

Core Competencies

• Analytical Mindset: You see patterns others miss and can connect disparate data points to tell a compelling story
• Business Acumen: You understand the relationship between marketing metrics and business outcomes
• Communication Excellence: You can explain complex analyses to both technical and non-technical audiences with clarity
• Problem-Solving: You proactively identify issues in the data and propose data-backed solutionsDetail-Oriented: You maintain high standards for data accuracy while managing multiple projects
• Collaborative: You build strong relationships across teams and influence without authority

Nice to Have

• Experience in health tech or wellness industry
• Knowledge of Python or R for advanced statistical analysis
• Certification in Google Analytics, HubSpot, or relevant platforms
• Experience with customer health scoring or predictive churn models
• Background in finance or accounting

What Success Looks Like

30 Days:

• Complete comprehensive audit of current attribution model and reporting infrastructure
• Establish baseline metrics and identify immediate optimization opportunities
• Build relationships with key stakeholders across marketing, growth, and finance

60 Days:

• Implement improved attribution framework with clear documentation
• Deliver first monthly marketing performance report with actionable insights
• Identify and launch 2-3 process improvements to increase team efficiency

90 Days:

• Establish automated reporting cadence with self-serve dashboards for the team
• Present comprehensive analysis on channel performance with budget reallocation recommendations
• Demonstrate measurable improvement in at least one key marketing metric through your insights

Why Practice Better?

Join a mission-driven company that's transforming how health and wellness practitioners run their businesses. You'll work with a passionate team that values data-driven decision making, continuous improvement, and making a real impact on our customers' success. We offer competitive compensation, comprehensive benefits, and the flexibility of remote work.

Our Perks and Benefits:

• Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work.
• Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental. 
• RRSP / 401K matching program for retirement savings.
• Sprout Family: Receive personalized support for the family-building process, accessing top-quality care. Schedule a consultation with Sprout's Team for guidance, education, coaching, and assistance in finding a top provider, addressing medical, legal, or regulatory concerns throughout your journey. *Currently for Canadian Employees Only*
• Inkblot: Access to one of Canada's leading digital mental health companies, focusing on offering secure online video counseling through our corporate mental health programs and individual counseling services. *Currently for Canadian Employees Only*
• Choose your device: Are you Team Windows or Apple? You shouldn’t have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick!
• Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity.
• Health & Wellness Allowance: $750/year to support your health & wellness-related goals and hobbies.
• Learning & Development Allowance: $1000/year to explore a new skill, attend a conference, read some new books, etc.
• Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office for a change of scenery. 
• Events & Free Lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day.