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Marketing Operations Lead, North America, Studio Business Group, SIE
As the Marketing Operations Lead in North America, you will be responsible for guiding our live service titles to on-time, on-budget, and high-quality and campaign launches. This role will ensure the successful execution of the live service go-to-market strategy in alignment with the organization’s overall business goals. They will be working closely with leaders in Development, Marketing, Publishing, and Creative teams to ensure our releases launch successfully while balancing resources sustainably. This leader will forecast cross-functional resource needs for their respective titles, build and optimize cross-functional process, develop live service publishing best practices, and drive stakeholder alignment across the organization.
Responsibilities
Partner with Marketing lead to validate go-to-market plans to allocate appropriate resourcing across all teams, internally and externally
Single point of contact for the product GTM roadmap, owning resource forecasting and change management across teams
Foster strong relationships between Development and Publishing teams to advocate for the needs of the product, ensuring alignment, collaboration, and clarity on dependencies throughout the validation and execution processes
Establish and drive cross-organizational working groups to execute against GTM plans
Track all projects across concurrent live service campaigns
Administer, manage, and reconcile team budgets, collaborating with Marketing and Finance accordingly
Hold internal and external teams accountable to GTM tactical plans, escalating issues as necessary
Escalate portfolio resourcing conflicts and risks to leadership
Proactively mitigate risks and resolve misalignments between Publishing groups
Required Skills
Proven leadership experience in AAA games publishing
Strong production skills, with the ability to identify and build new collaboration, evaluation, and risk-mitigation processes where needed
Capacity to evaluate competing creative, schedule, and business constraints
Ability to navigate ambiguity and lead teams effectively in dynamic environments
Strong communication skills across all levels of the organization
Exceptional analytical abilities and attention to detail
Ability to work effectively across time zones with globally distributed teams
Process driven, able to create and update existing processes
Excellent interpersonal skills and high “EQ”
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
PlayStation Aliso Viejo, California, USA Office
65 Enterprise, Aliso Viejo, CA, United States
PlayStation Los Angeles, California, USA Office
13031 W Jefferson Boulevard, Los Angeles, CA, United States
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