The Marketing Manager will execute ABM programs, oversee HubSpot marketing operations, and analyze campaign effectiveness to drive revenue goals for a B2B SaaS healthcare company.
Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 85 health plans, including many of the top 20, and representing more than 270 million lives, Machinify brings together a fully configurable and content-rich, AI-powered platform along with best-in-class expertise. We’re constantly reimagining what’s possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.
About the Opportunity
Machinify is looking for an ABM & Marketing Operations Manager to own the execution engine behind our demand generation and targeted outbound programs. This role reports to the Senior Demand Generation Manager — it is the connective tissue between marketing strategy, martech, and revenue outcomes.
You will be the hands-on builder and systems owner for HubSpot, the architect of our ABM programs, and the person who ensures every campaign we run is measurable, attributable, and tightly aligned to pipeline.
What you’ll do
ABM Programs:
- Partner with Sales to design and operationalize ABM programs at 1:1, 1:few, and 1:many levels
- Own account research, tiering, scoring, engagement tracking, and reporting for target account lists
- Build ABM email ops: segmented sequences, behavioral triggers, and handoff workflows
- Ensure ABM programs are measurable, repeatable, and directly tied to revenue goals
- Support ABM platform evaluation and implementation (6Sense, Demandbase, or similar)
HubSpot & Marketing Automation:
- Build and own all HubSpot infrastructure: email sequences, workflows, forms, campaign reporting, and assist in building lead generating landing pages
- Design and maintain lead scoring, routing, and lifecycle frameworks that reflect real buying behavior
- Own multi-touch attribution models accurate for long B2B sales cycles
- Establish and enforce campaign setup standards: naming conventions, UTM tracking architecture, data hygiene, and reporting consistency across all channels
- Ensure DMARC/SPF/DKIM compliance and CAN-SPAM standards on all email sends
Data & Reporting:
- Create clear frameworks for channel performance, campaign effectiveness, and incremental pipeline and revenue impact
- Build and maintain executive-ready dashboards that tie marketing activity to pipeline, ARR, CAC, and ROI
- Set up campaign infrastructure for all active demand gen initiatives and configure conversion tracking (GTM, pixel verification, form submissions, Salesforce sync)
- Own Google Analytics configuration, goal tracking, and cross-channel attribution reporting
What experience you bring:
- 3–6 years in demand generation, marketing operations, or revenue marketing in a B2B SaaS environment
- Hands-on expertise in marketing automation platforms (HubSpot strongly preferred) — workflows, sequences, reporting, lifecycle stages, campaign objects, and integrations
- Working knowledge of Salesforce — campaign attribution, contact/opportunity tagging, and basic reporting
- Proven experience building and executing ABM programs
- Experience with multi-touch attribution, UTM architecture, and campaign measurement
- High operational discipline — you build clean, documented systems that other people can actually use
- Strong analytical skills, communication ability, and proven success partnering cross-functionally across Marketing, Sales, RevOps, and Finance
Nice to have:
- Experience with ABM platforms such as Demandbase or 6Sense
- Familiarity with intent data tools and enrichment platforms (ZoomInfo, Clearbit, etc.)
- Proficiency in Google Analytics (GA4) and experience with email marketing operations or paid media operations (LinkedIn, Google Ads)
- Experience supporting healthcare technology or enterprise SaaS with complex, multi-stakeholder sales cycles
- Background in paid media execution — LinkedIn, Google Ads, or programmatic display
What We Offer:
- Work from anywhere in the US! Machinify is digital-first.
- Top Medical/Dental/Vision offerings
- FSA/HSA
- Tuition reimbursement
- Competitive salary, 401(k) with company match
- Additional health and wellness benefits and perks
- Flexible and trusting environment where you’ll feel empowered to do your best work
The salary for this position is based on an array of factors unique to each candidate: Such as years and depth of experience, set skills, certifications, etc. We are hiring for different levels, and our Recruiting team will let you know if you qualify for a different role/range.
Equal Employment Opportunity at Machinify
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Machinify is an employment at will employer. We participate in E-Verify as required by applicable law. In accordance with applicable state laws, we do not inquire about salary history during the recruitment process. If you require a reasonable accommodation to complete any part of the application or recruitment process, please let our recruiters know. See our Candidate Privacy Notice at: https://www.machinify.com/candidate-privacy-notice/
Top Skills
6Sense
Clearbit
Demandbase
Google Analytics
Hubspot
Salesforce
Zoominfo
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