As a Marketing Manager at Bluesight, you'll strategize and execute multi-channel campaigns, develop engaging content, and analyze performance to support demand generation and brand initiatives.
At Bluesight, our mission is to create groundbreaking solutions that increase efficiency, safety and visibility for health systems, hospital pharmacy, and pharmaceutical manufacturers. We empower our customers to deliver the right medicine to the right patient at the right time, every time. We are a high growth healthcare information technology company with a start-up 'vibe' but over 3,000 customers using our proven solutions.
Bluesight is looking for a strategic Marketing Manager who thrives as a hands-on generalist and is excited to build, execute, and optimize programs across the full marketing spectrum. This role is ideal for someone who enjoys both strategy and day-to-day execution — from campaign planning and content development to event support, analytics, and cross-functional collaboration.
You’ll play a critical role in bringing Bluesight’s story to life, supporting demand generation and brand initiatives, and helping scale a growing healthtech company.
Demand Generation Campaign and Execution Responsibilities
- Plan and execute multi-channel marketing campaigns across email, web, content, social, events, and paid channels.
- Own campaign timelines, asset creation, and cross-functional coordination.
- Support product launches, webinars, conferences, and industry events (including ASHP).
- Oversee demand generation campaigns from start-to-finish, including whitepaper ideation, development, and distribution; webinar execution; conference support; and other lead generation campaigns
- Collaborate with colleagues on email marketing campaigns, copy creation, tracking success, and iteration
- Develop campaign strategy and critical metrics to track the launch and efficiency of campaigns.
Content Creation & Messaging Responsibilities
- Develop engaging content for all phases of the sales funnel to support penetration and conversion programs.
- Develop proper ROI messaging that is specific to each product and buyer persona.
- Benchmark content projected goals vs. actuals in terms of MQL to SQL conversions.
- Create and manage content such as whitepapers, blogs, emails, landing pages, and case studies.
- Translate complex healthcare and pharmacy topics into clear, compelling messaging.
- Ensure consistency of voice and brand across all channels.
Digital & Demand Support Responsibilities
- Collaborate with digital marketing manager on email marketing and marketing automation programs.
- Support lead capture, MQL creation, and nurture flows.
- Assist with website updates, SEO-friendly content, and conversion optimization.
Analytics & Optimization Responsibilities
- Track and report on campaign performance, engagement metrics, and pipeline influence.
- Use data to test, learn, and optimize programs over time.
Qualifications
- Proven experience designing and executing successful marketing campaigns
- Strong organizational skills to manage multiple projects with high-quality, timely execution
- Excellent analytical skills with an ability to compile and analyze campaign data to inform decisions
- Problem solver who enjoys developing solutions in a clear and efficient manner
- Cross-functional collaboration competence; ability to adapt to work with a wide range of functions and stakeholders
- Strong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences, including sales teams and executives
- Ability to write/edit persuasively, clearly, and succinctly
- Experience with data-driven organization required
- Ability to perform in a fast-paced, deadline-driven environment
- Must be creative and resourceful, willing to learn or be familiar with design tools
- Healthcare background is a plus
This position is a remote position and open to applicants in the continental United States.
Why Bluesight?
Bluesight’s culture is built on innovation and teamwork. There’s room to grow and opportunities to take initiative. You will partner with sharp, motivated teammates looking to disrupt a massive industry—and have fun doing it. We truly believe that where you work and what you do matters. Join us as we revolutionize the hospital pharmacy landscape!
-Competitive salary
-Time off when you need it – unlimited vacation days!
-Generous insurance coverage
-401k program with a company match
-Fun, collaborative culture!
EOE AA M/F/VET/Disability
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, religion, color, national origin, sex, protected veteran status, disability, or any other basis protected by federal, state or local laws.
Top Skills
Analytics Tools
Content Management Systems
Email Marketing
Marketing Automation
Seo
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