Marketing Manager (Temporary up to 90days)

BANC OF CALIFORNIA AND YOUR CAREER

Banc of California, Inc. (NYSE: BANC) is a bank holding company with over $34 billion in assets and the parent company of Banc of California. Banc of California is one of the nation’s premier relationship-based business banks, providing banking and treasury management services to small, middle market, and venture backed businesses. As the largest independent bank headquartered in California, the bank offers a broad range of loan and deposit products and services through a network of full-service branches and regional offices, as well as through digital and nationwide capabilities. The bank also provides full-service payment processing solutions to its clients and serves the Community Association Management industry nationwide through its technology forward platform, SmartStreet™. Banc of California is committed to supporting its local communities through the Banc of California Charitable Foundation and by partnering with organizations that promote financial literacy, job training, small business support, affordable housing, and more.

At Banc of California, our success is powered by our people and a shared commitment to delivering meaningful results. We foster an environment where entrepreneurial thinking is encouraged, and accountability and operational excellence are expected. Our team members are empowered to take ownership, make informed decisions, and make a meaningful impact as the bank continues to grow and evolve. We are dedicated to supporting your growth and wellbeing through comprehensive benefits, robust development opportunities, and inclusive programs that enable you to perform at your best. Together we win!

THE OPPORTUNITY

The Marketing Manager partners with Marketing leadership, business unit leaders, and cross-functional teams to develop and execute the bank’s corporate brand, marketing, and internal communications strategies across divisions and channels. This role manages marketing projects, campaigns, initiatives, business development support, and client and employee events while ensuring the timely delivery of marketing materials and consistent execution of brand and messaging. Performs all duties in accordance with the Company’s policies and procedures, all U.S. state and federal laws and regulations, wherein the Company operates. 

HOW YOU’LL MAKE A DIFFERENCE

• Partner with the SVP, Marketing to develop the corporate brand, marketing, and internal communications strategy.
• Execute the corporate marketing strategy across all divisions and channels to achieve defined goals and work with the Marketing team to provide reporting and KPI measurement.
• Build strong, cross-functional relationships with division stakeholders and business partners to support successful collaboration.
• Use category and consumer insights to identify growth opportunities, create go-to-market strategies, and launch new industry verticals and financial products.
• Develop and communicate compelling unique selling propositions and cohesive, consistent messaging that is strategically aligned and creatively executed within the overall corporate strategy.
• Lead and/or supervise deposit- and loan-generating initiatives, new business and product line launches, sales enablement tools and initiatives, content development, research supporting marketing campaigns, website design and development support, cross-channel advertising campaigns and initiatives, and print production.
• Oversee and execute client and employee events.
• Provide creative direction and ensure brand, creative, and messaging alignment with divisions’ target audiences and opportunities.
• Develop briefs to guide cross-functional teams and vendors and partner with creative and digital teams to ensure consistent execution, positioning, and development of integrated campaigns and brand and sales collateral.
• Monitor brand integrity and consistency.
• Improve efficiency through innovation, cross-team collaboration, and the adoption of new technologies and platforms.
• Educate executives, key stakeholders, and the Marketing department on current initiatives, creative best practices, creative strategy, and innovation.
• Foster a continuous learning environment that identifies and executes opportunities for process improvement.
• Follow all established policies and procedures.
• Perform other duties and projects as assigned. 

WHAT YOU’LL BRING

• Bachelor’s degree from an accredited college or university.
• Seven to 10 years of experience in brand management or consumer marketing with equivalent or greater responsibilities, including three to five years of senior-level marketing, brand, and project management experience.
• Experience working with financial services, banking, and/or residential lending organizations, or a marketing agency serving financial services clients, preferred.
• Solid understanding of advertising, digital marketing, consumer promotions, social marketing, public relations, sales promotions, trade marketing, events, and creative process management.
• Experience managing vendor and agency relationships.
• Experience managing events.
• Experience managing and developing direct reports, including providing direction and constructive feedback when appropriate.
• Experience managing project teams and making senior-level decisions.
• Cross-channel marketing execution experience working with senior leaders across the organization.
• Advanced proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• Excellent written, oral, and interpersonal communication skills.
• Strong influencing and consensus-building skills with a high-energy, can-do approach.
• Ability to establish credibility through integrity, business acumen, decision-making, and problem-solving skills.
• Ability to thrive in a fast-paced, collaborative environment with an exceptional sense of urgency, prioritization, and a strong aptitude for learning and problem-solving.
• Ability to make formal and informal presentations inside and outside the organization, including speaking before assigned teams or other groups as needed.
• Strong project management skills with the ability to address complex problems involving multiple variables in non-standardized situations, quickly and smoothly change direction as needed, organize multiple projects simultaneously, and manage stakeholder expectations.
• High school diploma or equivalent required. 

The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors.

Banc of California is an equal opportunity employer committed to creating a diverse workforce. All qualified applicants will receive consideration for employment without regard to their actual or perceived race (including traits associated with race, such as hair texture, hair type or protective hairstyles), religion or religious creed (including religious dress and grooming practices), color, sex (including pregnancy, childbirth, breastfeeding and related medical conditions), sexual orientation, gender, gender identity, gender expression, gender transitioning, citizenship status, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information, or disability (mental or physical), requests for accommodation and any additional protected categories set forth in applicable federal, state or local laws. If you require reasonable accommodation as part of the application process, please contact Talent Acquisition.