Marketing Manager, Managed Services

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Armanino is looking for an experienced and driven Managed Services Marketing Manager. You will be responsible for driving the creation, ownership and execution of a successful and agile marketing plan in support of our strategic market sales goals, crafting core product messaging and sales enablement collateral informed by market intelligence, data collection and customer insights you and the rest of the Managed Services team develops.

Job Responsibilities

Marketing Strategy

• Develop and execute a comprehensive marketing strategy for the Managed Services practice, aligning with firmwide goals

• Position the firm as a thought leader through content marketing, webinars, whitepapers and industry events

• Enhance brand awareness and reputation within key industries

• Bring new marketing and business development ideas to relevant business unit leaders

Marketing Execution

• Create compelling content and messaging that highlights Managed Services service offerings, client success stories and industry insights

• Manage the implementation of accurate and effective content marketing strategy (case studies, reports, and email campaigns and website content), incorporating SEO and brand messaging

• Design and implement multi-channel marketing campaigns (digital, email, social, events, SEO)

• Plan, develop and implement Thought Leadership campaigns—developing topics and schedule, directing internal group members and ghost writers to uphold deadlines, editing content, managing distribution, and measuring and reporting results

• Lead and manage strategic, unique and creative events; lead follow-up and ROI analysis

• Plan and execute networking events, webinars and conferences to engage prospects and clients

• Leverage SEO, PPC, and LinkedIn strategies to enhance online presence

Firm Collaboration and Market Understanding

• Monitor marketplace and competitor developments, ensuring Armanino is properly positioned in the market

• Develop initiatives to expand quality contacts, drive client referrals, focus resources on key referral sources; measure and report results

• Plan and drive effective internal communications to inform and promote cross-selling, event coordination and campaign success

• Partner with Business Development teams to support lead-generation efforts

• Support group members in identifying and pursuing targets and capitalizing on opportunities

• Collaborate closely with Managed Services Partners and Subject Matter Experts to develop and update marketing materials

Marketing Measurement

• Create and oversee group marketing budgets; solicit input and gain approval

• Track and measure campaign performance to leverage data for business development efforts and optimize engagement/ROI

• Monitor and analyze New Business pipeline in CRM, tracking win/loss ratio related to prospecting efforts and providing professional marketing support as needed to help pursuit teams developing strategic and issue-led proposals

Requirements

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field; a relevant Master's degree is a plus

• Minimum 10 years of marketing experience, with a minimum of 5 years in marketing management roles, preferably in outsourcing, professional services, consulting or public accounting

Capabilities

• An all-round, generalist marketer equally comfortable with high level planning of marketing campaigns as well as hands-on execution of marketing tactics

• A solid understanding of marketing campaign principles and the ability to deliver return on investment, ensuring alignment with brand and risk management

• Ability to think strategically and creatively to solve complex problems.

• Strong knowledge of lead generation and client engagement

• Ability to manage multiple projects and collaborate across teams

• Creative and analytical thinking

• Experience with CRM tools and analytics platforms

• Highly proficient in MS Word, Excel, PowerPoint, and Internet research

Characteristics

• Self-starter with ability to manage multiple projects and deadlines

• Team-player able to successfully build strong working relationships across the business

• Positive attitude, appetite to learn and focus on strong teamwork

• Ability to work independently and proactively engage with key stakeholders on progress

• Excellent communication, leadership and project management skills with attention to detail

 “Armanino” is the brand name under which Armanino LLP, Armanino CPA LLP, and Armanino Advisory LLC, independently owned entities, provide professional services in an alternative practice structure in accordance with law, regulations, and professional standards. Armanino LLP and Armanino CPA LLP are licensed independent CPA firms that provide attest services, and Armanino Advisory LLC and its subsidiary entities provide tax, advisory, and business consulting services. Armanino Advisory LLC and its subsidiary entities are not licensed CPA firms.

Armanino provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Armanino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.  

Armanino expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Armanino employees to perform their job duties may result in discipline up to and including discharge.  

Armanino does not accept unsolicited candidates, referrals, or resumes from any staffing agency, recruiting service, sourcing entity, or third-party paid service at any time. Any referrals, resumes, or candidates submitted to Armanino or any employee or owner of Armanino without a pre-existing agreement signed by both parties covering the submission will be considered the property of Armanino and not subject to any fees or charges. For existing agreements, a role must be approved and open to external search; otherwise, unsolicited and unapproved submittals and referrals will be considered Armanino property and free of fees. In addition, Talent Acquisition is the sole point of contact, and contacting others in our organization without Talent Acquisition’s knowledge will result in termination of contract. 

Certain states require us to disclose the pay range and benefits summary for job openings. For Southern California residents, the compensation range for this position: $110,000 - $135,000. For Northern California residents, the compensation range for this position: $110,000 - $135,000. Compensation may vary based on skills, role, and location.

Armanino has a robust offering of benefits, including:  

• Medical, dental, vision

• Generous PTO plan and paid sick time 

• Flexible work arrangements 

• 401K with Profit Sharing 

• Wellness program 

• Generous parental leave 

• 11 paid holidays 

  
For positions based in San Francisco, consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.   
   
For Individuals who would be working within the City of Los Angeles, Armanino will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance  
 
To view our Consumer Notice at Collection for job applicants, please visit: https://www.armanino.com/terms/ccpa-employee-notice/  

We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network.