Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.
Position SummaryKey Responsibilities
Customer Relationship Management (CRM):
Develop and implement CRM strategies to optimize customer segmentation, lifecycle marketing, and retention efforts.
Manage and improve email marketing campaigns, push notifications, and SMS communications, ensuring alignment with overall marketing objectives.
Analyze customer data and campaign performance to drive personalization and improve key metrics such as customer lifetime value (CLV) and churn rate.
Collaborate with data analysts to monitor CRM performance and generate actionable insights.
Affiliate Marketing:
Recruit, onboard, and manage affiliate partners, ensuring alignment with the company’s brand and revenue goals.
Develop commission structures, promotional materials, and communication plans to engage affiliates effectively.
Track and report on affiliate performance metrics, optimizing the program for higher ROI and conversion rates.
Stay up-to-date with affiliate marketing trends, tools, and regulations to maintain a competitive edge.
Promotions and Campaign Management:
Plan, execute, and monitor promotional campaigns across multiple channels, including email, web, and social media.
Partner with creative, product, and analytics teams to deliver impactful campaigns that drive sales and engagement.
Ensure campaigns are aligned with business goals, brand guidelines, and customer expectations.
Test and iterate promotional strategies to maximize effectiveness, utilizing A/B testing and other optimization techniques.
Required Skills and Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field or equivalent experience
Experience: Minimum of 3 years of experience in CRM, affiliate marketing, and promotional management, preferably in e-commerce or digital industries.
Strong analytical skills with proficiency in CRM tools (e.g., Optimove, Salesforce) and affiliate platforms (e.g., Raven Track, Income Access).
Proven ability to manage budgets and measure ROI for campaigns and partnerships.
Exceptional project management and organizational skills with attention to detail.
Strong written and verbal communication skills, with experience in creating compelling marketing copy and promotional content.
Ability to work cross-functionally in a collaborative environment.
Preferred Qualifications
Experience in the online gaming sector is a plus.
Familiarity with marketing automation tools and analytics platforms like Google Analytics, Tableau, or Power BI.
Knowledge of A/B testing tools and strategies to optimize marketing efforts.
Education
Bachelors degree in related field or equivalent experience
Years of Related Experience
Minimum of 3 years
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment.
Work Conditions
Scientific Games, LLC and its affiliates (collectively, “SG”) are engaged in highly regulated gaming and lottery businesses. As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts. In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.
This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.
SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.
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