Marketing Director

Location: Remote (US-based)
Type: Full-time

FarmRaise builds software that simplifies agriculture data collection, compliance, and program delivery. Our platform powers enrollment, verification, and reporting for organizations running farmer-facing programs, whether it's USDA-funded incentive programs, cost-share reimbursements, or field trials. By eliminating manual workflows, automating status updates, and supporting producers through mobile-friendly tools, we help our partners unlock scale, ensure data quality, and reduce administrative load. We’re now hiring a data-savvy, high-agency marketer to drive our enterprise go-to-market strategy to accelerate our growth.

As the Marketing Director, you will own FarmRaise's marketing strategy, campaign execution, and performance tracking across multiple channels and customer segments. This is a high-impact role responsible for connecting strategy to execution, shaping how we communicate with our ideal customers, generate demand, and drive conversions across the funnel.

You'll lead positioning, prioritize initiatives by ROI, and work closely with our Content Marketer, Head of Rev Ops, SDRs, and Product team to align marketing efforts with revenue goals.

Strategy & Planning

• Lead go-to-market strategy across channels for each Ideal Customer Profile (ICP)

• Own positioning, messaging, and ICP differentiation

• Prioritize campaigns and content by funnel stage and expected ROI

• Define and track quarterly marketing OKRs in alignment with revenue goals

• Oversee the content calendar and manage campaign roadmap

• Design and implement A/B testing for ads, emails, and landing pages

Demand Generation

• Plan and execute ABM (Account-Based Marketing) campaigns

• Design and manage paid campaigns (Google Search and LinkedIn), in collaboration with our paid-search contractor

• Identify and co-develop lead magnets and downloadable tools

• Create and optimize ICP-specific landing pages

• Coordinate webinars and virtual events with SDR or AE support

• Pitch and manage partnership co-marketing opportunities (e.g., ag org newsletters)

SEO & Content Leadership

• Own SEO strategy including keyword research, on-page optimization, and content prioritization

• Develop content briefs and editorial guidelines for blogs, case studies, social, and nurture emails

• Monitor and grow organic traffic, rankings, and conversions

Brand & Positioning

• Own and evolve the FarmRaise brand voice, tone, and visual identity

• Ensure consistency across all collateral, digital assets, and partner-facing materials

• Work with freelance designers to develop creative assets as needed

Sales Enablement

• Manage post-sale case study creation with support from CS and AE teams

• Keep the sales team updated on messaging shifts, campaign launches, and market trends

Email Marketing & Lead Nurture

• Segment lists in HubSpot based on ICP, funnel stage, and intent signals

• Collaborate with Content Marketer to inform nurture sequences, newsletters, and promotional emails

• Set up automated workflows for trial reminders and event follow-ups

• 5+ years experience marketing B2B Enterprise SaaS products

• Experience developing and implementing marketing strategies at an early-stage startup

• Proven ability to own strategy and execute quickly

• Strong working knowledge of HubSpot, Google Analytics 4, and SEO tools

• Experience with ABM, SEO, paid ads, and email marketing

• Strong copywriting and content briefing skills

• Clear communicator who can align marketing with sales and product

• Comfortable in a fast-paced, ambiguous environment with high agency

• Experience managing content marketers and freelancers

• Experience marketing to ag organizations, universities, or sustainability programs

• Familiarity with the USDA, conservation programs, or rural economic development

• Mission-driven team with a real-world impact on agriculture

• Flexible, remote-first culture with opportunities to grow

• Ownership over high-ROI projects and the ability to shape the company's trajectory

This role offers a base salary range of $100,000 to $120,000 plus annual bonus opportunities up to 15% of your base salary. We also offer opportunities for professional growth and performance-based advancement. Additional benefits include:

• Employee stock options

• Healthcare coverage

• Dental and vision coverage

• 401k with 4% match

• Unlimited PTO, with a minimum of 10 business days (2 weeks) strongly encouraged. We also offer over 1.5 weeks of preset company closures on various US holidays throughout the year.

If you're excited to lead full-funnel strategy, ship high-impact campaigns, and drive growth in an essential industry, we'd love to meet you!