Director, Social Media Marketing

Description

Sprout Social is looking to hire a bold, visionary Director of Social Media to lead our global social media and influencer marketing strategy across platforms.

Why join Sprout's Marketing team?At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

What you’ll do

We’re looking for a bold, visionary Director of Social Media to lead our global social media strategy across platforms including LinkedIn, TikTok, Instagram, YouTube, Reddit, and X (formerly Twitter). This role is not just about content—it’s about shaping industry conversations, elevating customer experiences, and setting the gold standard for enterprise social leadership.

In this role, you won’t just run social—you’ll redefine it for the industry. You’ll be part strategist, part creator, part evangelist, and part futurist. You’ll drive conversations that matter around social ROI, AI,  marketing technology, creators, and more. You’ll influence products that shape the industry, and help our customers become heroes inside their own organizations.

What you’ll bring

• Lead a global social media function, including channel strategy, planning, content creation, publishing, and performance reporting across LinkedIn, TikTok, Instagram, YouTube, Reddit, and X.
• Set a clear and differentiated social vision aligned with business goals, emerging platform trends, and audience behaviors.
• Craft strategic narratives that break through noise and connect with enterprise audiences at scale.
• Elevate our brand presence with purpose-driven, culturally relevant content that resonates with executives, practitioners, and creators alike.

• Represent the brand as a respected voice in the industry—on stage, online, and in strategic conversations with C-suite customers.
• Publish and amplify POVs that shape the future of social, content, and marketing more broadly.
• Serve as a presence on high-profile client calls, inspiring brands with practical insight and bold ideas.
• Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Social Media Marketing team, but to transform the way the team works and what they deliver to the business

• Bring firsthand experience managing complex, enterprise-scale social programs—with the ability to translate that into actionable guidance for our customers.
• Guide our customer community with frameworks, storytelling, and examples that elevate their programs and demonstrate social’s impact on business outcomes.
• Partner with Customer Success, Sales, and Marketing to make social a cornerstone of customer engagement.

• Work closely with our Product and Innovation teams to translate customer needs and market shifts into product feedback, roadmap input, and new feature ideas.
• Advocate on behalf of customers and creators, ensuring social functionality and workflows meet real-world enterprise challenges.
• Be the voice our product team relies on before they ship—your opinion will carry weight across the roadmap.

The minimum qualifications for this role include:

• 10+ years in social media and/or a combination of social media and brand marketing, with at least 3+ in a leadership role at an enterprise or high-growth brand.
• Fluent in the strengths, quirks, and formats of each social platform, know how to adapt messaging accordingly, and are deeply familiar with Sprout and/or other social media management platforms and marketing attribution/measurement tools like Salesforce, HubSpot, and Marketo Measure.
• Expert understanding of content creation tools (eg. CapCut, Final Cut Pro, Canva, DaVinci Resolve Studio) and know what good organic social content looks like and how to create it. You also have a strong command of paid promotion and influencer engagement strategies. 

Preferred qualifications for this role include:

• Big-brand fluency: You’ve led social for Fortune 500s, beloved consumer brands, or category-defining B2B companies.
• Have worked closely with creators and influencers to scale social media programs.
• On-camera confidence or public speaking experience.

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Building relationships across the Marketing, Product, Customer Success, and Sales teams to understand cross-functional priorities and audiences.
• Auditing current social strategies, content, and performance to identify quick wins and opportunities.
• Establishing a clear vision for your social leadership—including voice, tone, content themes, and audience focus.

Within 3 months, you’ll start hitting your stride by:

• Launching a refreshed, integrated multi-platform social program that reflects the brand’s authority, creativity, and enterprise positioning.
• Representing the company externally through thought leadership content, industry conversations, and events.
• Advising top customers with strategic guidance that demonstrates our platform’s value and your deep expertise.

Within 6 months, you’ll be making a clear impact through:

• Driving measurable growth in brand visibility, audience engagement, and executive reach on key platforms like LinkedIn and TikTok.
• Influencing product and content roadmaps based on social signals, customer needs, and emerging trends.
• Becoming a go-to strategic partner for internal teams and external stakeholders seeking social expertise.

Within 12 months, you’ll make this role your own by:

• Setting the standard for what enterprise social leadership looks like in our category—and being recognized as such.
• Establishing scalable frameworks and playbooks that elevate how our customers approach social media across industries.
• Playing a pivotal role in shaping both company reputation and customer outcomes through the power of social.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager. If you’re ready to take the lead in shaping how enterprise brands approach social—this is your moment.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including work location, relevant experience and skills, the responsibility of the role, and job duties/requirements. In the United States, we have two geographic pay zones. For this role, our current base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): Min $170,280, Mid $212,900, Max $255,420 USD annually
• Zone 2 (All other US states): Min $154,800, Mid $193,500, Max $232,200 USD annually

The listed ranges represent the full earning potential in this position. Starting salaries for well-qualified new hires are typically around the midpoint of the range. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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